Did you know that Singapore has quite a few successful beauty and skincare brands of its very own? Supporting local goes a long way in encouraging sustainable and ethical production, as well as entrepreneurship and innovation.
With this in mind, here are 6 homegrown brands we think you should know about, if you don’t already.
1) Sigi Skin
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Sigi Skin was founded in 2020 by Xenia Wong, who wanted to create an effective and eco-friendly skincare brand. The brand quickly gained popularity in Singapore and has since expanded to other countries in Asia and beyond. It’s even used by celebrity makeup artists like Daniel Martin[1]!
The brand’s products target specific skin concerns, using natural and organic ingredients such as avocado, aloe vera and chamomile. The brand’s products are vegan and cruelty-free. Sigi Skin also takes care to use glass bottles and jars, all reusable and recyclable!
Do try the Kaleanser Face Wash, a gentle cleanser formulated with kale, spinach, and green tea.
2) HYSSES
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Originally Mt Sapola, did you know that HYSSES offers more than essential oils and fragrance diffusers? It also offers natural skincare products inspired by Asian traditions. Free from synthetic fragrances and harsh chemicals, they contain ingredients such as rosehip oil, jojoba oil, and aloe vera.
The best part? They use essential oils, giving you some stress relief and relaxation!
HYSSES has a fairly huge skincare range with products ranging from face mists to foundation.
One product to consider is the HYSSES Oil Control Sunscreen Tea Tree Hinoki SPF 40 / PA++. It’s formulated with natural ingredients such as tea tree oil and hinoki cypress oil, which help to control oil production and prevent breakouts.
It is also enriched with plant extracts such as chamomile and green tea, which help to soothe and protect the skin. The unique and refreshing scent of Hinoki, which is woody and slightly sweet, is a bonus: I encourage everyone to smell it at least once! It grows on you.
3) Skin Inc
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Skin Inc is a Singapore-based skincare brand founded in 2008 by Sabrina Tan. It has gained global recognition for customizable products that cater to individual skin needs.
Skin Inc’s range of products includes serums, masks, cleansers, and moisturizers, all formulated with ingredients free from harmful chemicals. One of the brand’s signature products is the My Daily Dose serum, which can be personalized based on specific skin concerns with the help of a quick diagnostic quiz.
In addition to its products, Skin Inc also offers facial treatments that utilize the brand’s proprietary technology, including the Optimizer Voyage Tri-Light++ facial device. This device combines three different wavelengths of light therapy to target various skin concerns such as acne, fine lines, and hyperpigmentation.
4) Allies of Skin
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Allies of Skin was founded in 2016 by Nicholas Travis, who was driven by his experiences struggling with acne and hyperpigmentation and a desire to create effective but easy-to-use products.
Its products incorporate probiotics, peptides, and stem cells into their formulas to address various skin concerns such as aging, acne, and hyperpigmentation. Allies of Skin has gained a following among a number of celebrities and influencers, some of whom are supermodels Chrissy Teigen and Bella Hadid, actress Amanda Seyfried, and reality TV star cum entrepreneur Kim Kardashian.
Newcomers to the brand can also explore its more affordable sister brand, PSA Skin, which is geared towards a younger demographic and offers a simplified approach to skincare.
5) Handmade Heroes
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Handmade Heroes offers a wide range of skincare products, including facial oils, body scrubs, and lip balms, all made with natural and organic ingredients! Founded in 2014 by Lynsey Lim, Handmade Heroes began as a small business selling handmade skincare products at pop-ups. However, it quickly gained an international following for its effective and affordable products after listing its offerings on Amazon.
According to the brand, its bestsellers include the Cocolicious Luscious Lip Scrub and the Butt Kickin’ Deep Detoxing coffee scrub.
6) Rooki Beauty
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Rooki Beauty is a Singaporean brand that uses the latest skincare technology and superfood ingredients sourced from Japan to create gentle, effective skincare and makeup products. The brand is dedicated to creating hassle-free formulas that respect the unique chemistry of each customer’s skin.
Founded by Hayley Teo in 2019, the brand uses interesting ingredients such as chia seeds and cape jasmine fruit. The brand’s bestsellers include its Honey Matcha Cleansing Drops and the Superfood Savior Crème.
As we grow increasingly interested in ethical and sustainable beauty, these local brands may just offer providing a refreshing alternative to mass-produced products. From Rooki Beauty’s use of Japanese superfoods to Allies of Skin’s incorporation of probiotics and antioxidants, these brands are leading the way in using cutting-edge technology and ingredients to create effective and gentle skincare products. Do give them a try; they may very well find a permanent place in your skincare regime!
[1] https://www.thecut.com/article/make-up-artist-daniel-martin-skin-care-routine.html
