PROFESSIONAL DIPLOMA IN DIGITAL MARKETING

Be certified as a digital marketer skilled at driving brand awareness and conceptualising your business idea into a viable business product.

Enhance your digital marketing expertise
Only for Singaporeans & permanent residents.

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Course Description

Professional Diploma in Digital Marketing (Bundled Programme - Digital Marketing) (Synchronous and Asynchronous E-Learning)

This course covers developing overall digital marketing strategies and applied skills like finding your business’ USP, defining your audience and developing a strategy around the marketing funnel, and planning your business marketing strategy with various digital channels like SEO, Social Media, and Google Ads.

  • Instructor-led Live & Mentor-led Blended Learning
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Job Placement Assistance

Lithan Academy successfully connects 500 locals (Singaporeans and PRs only) to their dream careers every year.

What do I Get?

Acquire Digital Marketing Skills

Learn the fundamentals of digital marketing gain expertise in creating a digital brand strategy. You will be able to gain in-depth knowledge of successfully running facebook marketing, email marketing, google ads campaigns, analyzing campaign data in google analytics, and creating effective content and landing pages.

Acquire Digital Marketing Analytic Skills

Learn how to prepare business and marketing strategy plan based on the customer life cycle. You will also gain insights on how to interpret and analyze different Google Analytics reports to scale up digital marketing channels, and understand the different concepts of conversion rate optimization, A/b testing, multichannel funnels, and custom segments.

Gain Expertise in Social Media Marketing

Learn how to leverage effectively on different social networks. You will learn how to communicate and engage with the consumers using facebook, twitter, linkedIn, and instagram. You will also learn to develop a framework to begin a content marketing program and how to conclude the results by assessing social media ROI.

Acquire Search Engine Optimization Skills

Learn how to master the many facets of SEO, including the process of organically driving track to your websites with keyword management and research, on-page and on-page optimization, link building, URL building, and SEO analytics. You will also learn the skills to increase conversions, brand awareness, and traffic for SEM campaigns, enable skills to achieve goals, optimize the campaigns to get optimal results with good ROI for the campaigns.

Execute Digital Marketing Campaigns

Learn to build and execute an integrated digital marketing plan by working on the concepts of conversions, define objectives, measure, evaluate and tweak your plan with analytics skills. You will also be able to execute the marketing strategies via. different digital marketing channels like social media marketing, SEO, google ads, distributing and promoting your content and email marketing campaigns aligned with the objective of brand.

Blended Learning Journey (483 Hours)

E-Learning
60 hours

Flipped Class/Mentoring
81 hours

Projects / Assignments
111 hours

Additional Practice – for Bootcamp only
228 hours

Assessment
3 hours

Modules

NICF-Digital Marketing Fundamentals (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2018504701)

NICF-Digital Marketing Analytics (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501552)

NICF-Social Media Marketing Tools and Techniques (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501592)

NICF-Content Marketing (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501594)

NICF-SEO and SEM (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501593)

NICF-Digital Marketing Capstone (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2018504749)

Certification

To graduate from this course, the learner should meet the following criteria:

  • Minimum attendance of 75% for all Sessions in each of the modules of the qualification
  • Should be assessed Competent (C) in each of the modules of the qualification

The following certifications will be awarded to the learner upon meeting graduation requirements, depending on the chosen Electives:

  • Professional Diploma in Digital Marketing by Lithan Academy
  • Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing
  • Statement of Attainment by SSG, Singapore: ICT-SNM-4008-1.1 Marketing Strategy
  • Statement of Attainment by SSG, Singapore: ICT-SNM-4002-1.1 - Brand Management
  • Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy
  • Statement of Attainment by SSG, Singapore: ICT-SNM-4005-1.1 Customer Experience Management
  • Statement of Attainment by SSG, Singapore: ICT-PMT-4002-1.1 Programme Management

Target Audience

  • Individuals who want to acquire digital marketing skills or transit into a digital marketer specialist career.

Pre-requisites

  • Academic Qualification: 2 GCE A level passes / NITEC or Diploma in any specialization with 2 credits.
  • Work Experience:  Minimum 1 year experience in relevant field.
  • For Mature Candidate: Minimum 30 years old with at least 8 years of work experience

About Lithan Academy

Vision
To be the leading Digital Learning and Talents Platform

Mission
Deliver Future-Ready Talents and Enterprises

Our Value and Culture
We Learn, Innovate, and Grow

We Learn
We keep learning to stay relevant. Lithan fosters a learning workplace. 10% of our employees' working hours are spent on learning with Monday mornings set aside exclusively for training. Our Employees can also enroll in any of our courses without limit! And they immediately apply what they learn in their work.

We Innovate
We innovate at work. We are thinkers and makers. We keep questioning the status quo and thinking about how we can do things differently and more efficiently in order to be significantly better than others.

We Grow
Learn + Innovate = Grow. We grow when we do things right. We do things right when we learn and innovate. We foster an environment that allows the employees to apply their skills and advance their careers in line with the company.

Testimonials

I was a traditional sales & marketing manager and the trainers are very helpful. I can now gather more than 700 likes for my company Facebook posts and lead to an increase in sales.

Andre Lee

Professional Diploma in Digital Marketing

I choose to enrol in Lithan because of their job placement assistance. The learning experience is pretty good and mentors are very knowledgeable in their field.

Jason Mah

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Overview

Course Fee

S $13,000 (excluding misc. Fees)

Self-sponsored Individuals

After SkillsFuture Funding (with GST):
S$ 4,173.00

After SkillsFuture + SkillsFuture Mid-Career Enhanced Subsidy (SFMCES)*:
S$ 1,573.00

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*Baseline subsidy of up to 70% of course fees, enhanced funding subsidy of up to 90% of course fees for Singapore Citizens aged 40 years old and above

**Additional course fee funding support of up to 95% of course fees for jobseekers with greater needs. Individuals must be Singapore Citizens and meet one of the following eligibility criteria: 1. Long-term unemployed individuals (unemployed for six months or more); or 2. Individuals in need of financial assistance – ComCare, Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) r recipients; or 3. Persons with Disabilities

Company sponsored

After SkillsFuture Funding (with GST):
S$ 4,173.00

Note : SME can claim additional 20% of full gross fee under Enhanced Training Support Subsidy (ETSS) where applicable.

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Course Duration

3 months full-time
9 months part-time (9 hours weekly)