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EXECUTIVE PROGRAM IN STRATEGIC DIGITAL MARKETING


Course Highlights

  • Designed for Working Professionals
  • 100+ hrs of Learning
  • 8 Case Studies & 2 Live Simulations
  • 1-on-1 with Industry Mentors
  • Learn from Top Industry Experts
  • Timely Doubt Resolution
  • Dedicated Student Success Manager
  • No Cost EMI Option
  • Joint certificate from Cambridge Judge Business School Executive Education & upGrad

Certification

Programme finishers will receive a certificate jointly awarded by Upgrad and the Cambridge Judge Business School.

Target Audience

Business Owners, Digital Marketing Managers, Marketing Executive, Marketing Managers, CXOs

Pre-requisites:

Bachelor's degree, 2 years of work experience

Course Outline

Course 1: Re-thinking Marketing Fundamentals in the Digital World

Course 2: Deep-dive into Digital Marketing Channels

Course 3: Integrated Marketing Strategies and Marketing Analytics

Testimonials

"The course is intelligently designed and crafted with utmost perfection to cover every important aspect of making one a truly smart digital strategist. With my 18 years of experience in healthcare communication in which 7 years has been in digital strategy. I found the course really excellent."

Sanjay Nirwan
Healthcare Communication & Digital Strategist, MediaMedic Communications

"The simulations and the projects give you real experience in turning your new learnings into action."

Yetty Williams
Founder & CEO, LagosMums

Trainers

JAIDEEP PRABHU

  • Professor of Marketing Cambridge Judge Business School

SHASHA LU

  • Lecturer, Cambridge Judge Business School

AHMED KHWAJA

  • Reader in Marketing, Cambridge Judge Business School

Frequently Asked Questions

Course Eligibility

Course Curriculum

Payment

About upGrad

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere.

Course Fee

USD 1,800

Course Duration

4 months

(Fill out the form below to register online)

Enhance your digital marketing expertise today.

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