EXECUTIVE PROGRAM IN STRATEGIC DIGITAL MARKETING
Programme finishers will receive a certificate jointly awarded by Upgrad and the Cambridge Judge Business School.
Business Owners, Digital Marketing Managers, Marketing Executive, Marketing Managers, CXOs
Bachelor's degree, 2 years of work experience
Course 1: Re-thinking Marketing Fundamentals in the Digital World
Course 2: Deep-dive into Digital Marketing Channels
Course 3: Integrated Marketing Strategies and Marketing Analytics
"The course is intelligently designed and crafted with utmost perfection to cover every important aspect of making one a truly smart digital strategist. With my 18 years of experience in healthcare communication in which 7 years has been in digital strategy. I found the course really excellent."
Healthcare Communication & Digital Strategist, MediaMedic Communications
"The simulations and the projects give you real experience in turning your new learnings into action."
Founder & CEO, LagosMums
- Professor of Marketing Cambridge Judge Business School
- Lecturer, Cambridge Judge Business School
- Reader in Marketing, Cambridge Judge Business School
Frequently Asked Questions
Who is this programme for?
This program has been designed in collaboration with world renowned faculty and industry experts for professionals who want to master digital marketing techniques. This program best fits your requirements if you are amongst one of the below profiles:
MARKETING PROFESSIONALS who want to develop a deep understanding of digital marketing, integrate traditional and digital media and get best results for their digital campaigns.
SENIOR MANAGEMENT LEADERS who understand that digital marketing know-how would be critical in making strategies for businesses and companies to succeed.
ENTREPRENEURS who plan to increase their customer outreach via digital medium in a cost-effective, time proven and scalable manner.
What is the admission process?
We have a 3-step online admissions process.
- Step 1 - Complete your simple application form on the first page of the program website.
- Step 2 - Your application will be reviewed, and our admissions team will notify you once your application has been shortlisted.
- Step 3 - Shortlisted candidates will receive a provisional admissions offer. Final admissions offer will be granted upon payment of the full program fee and successful submission of the required documents.
How do industry collaborations add value to this program?
In line with our mission to develop industry-relevant online programs for working professionals - we have involved leading industry professionals at every stage of program development and delivery. The content is validated by marketing industry experts with decades of experience in delivering ROI on digital platforms. Further, our industry experts bring real-life case studies, best-in-class examples and mentorship assistance for the students who have registered for the course.
What kind of case studies are a part of this program?
The program has 8 sector specific case studies from industries including Retail, E-commerce, Finance/ Banking, Media, Technology and Internet Businesses. These case studies will be conducted by experts from companies like Facebook, Adidas, Landmark Group, HCL, HP, ANZ. In addition, highly customized feedback is provided on all case study assignments.
Is there any final examination to pass the course?
Students would be graded based on the performance in the assignments that are part of this program. Students are not expected to go through any final examination
How much do I pay to block my seat?
You will need to pay ₹15,000/- (~SGD 287) to block your seat once you are shortlisted for the program. Please complete your application now to schedule a counselling session with our Admissions team.
What are the payment options available?
You can either pay your tuition fees in full before the course starts, or you may opt for flexi-payment options best suited to your requirements. You can now avail a 4-month EMI at a 0% interest rate. You also have the option to select a longer tenured plan should the above not suit your requirements. Please get in touch with the admission counsellor for more information. We sincerely hope that the above helps ease out the process for you. Do note that the 4-month EMI option has zero additional cost.
Can my employer assist with the payment?
By improving your digital marketing skills and industry knowledge, you can play an important role in the success of your organization. You can ask your employer to sponsor you for this program. Our admission counselors would be happy to assist you in creating a strong case for you to your employer. Please complete your application now to get in touch with our admission counselling team.
upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere.
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