Course Selection Diagnostic Tool

Complete 3 questions to determine a suitable course for your needs.

1 Question 1

2 Question 2

3 Question 3

Do you have a website?*
- Yes
- No

What are your learning objectives?
- I'm looking for a beginner to intermediate course to understand the various digital marketing channels and learn how to develop a digital marketing strategy to achieve my business objectives.
- I want to learn how to increase my website’s rankings on search engines such as Google and establish brand authority and drive targeted traffic to increase sales for my product/service offerings.
- I want to learn how to effectively advertise online to efficiently reach a large target audience and drive targeted traffic to my products and services online and/or offline.
- I want to learn how to amplify brand awareness, increase brand engagement/interactions with new or existing customers, generate more leads and boost sales via social media channels such as Facebook, Instagram, and LinkedIn.
- I am struggling to maintain consistency with my blogging, content creation and promotion activities and I need a content marketing strategy to achieve my content marketing goals for the long term.
- I generate a good amount of traffic to my website but I’m not getting the number of conversions (e.g. sales, leads, downloads) I had expected, and I need a concrete optimisation framework to increase my conversion rate and conversions.
Check all that apply. (You may select multiple options)

What is your role?
- I am the team lead / I manage the overall strategy for my organisation
- I hands-on with platform-based marketing software/tools
Generally, a Chief Marketing Officer, Marketing Director, and Head of Marketing leads a team and manages the overall strategy for an organisation. They don’t usually hands-on with platform-based marketing software or tools such as Google Ads, Facebook Ads, Google Tag Manager, email marketing and marketing automation software. In their day-to-day job, they lead a team of Marketing Managers and Marketing Executives who individually execute or manage digital agencies who are in charge of the technical implementation of various marketing software/tools. A Marketing Manager, Marketing Executive, and Small Business Owner on the other hand, may operate solely alone or manage a smaller team of marketing personnel/third party digital agency. They may or may not be involved with the overall organisational strategy and hands-on technical implementation of various marketing software/tools.

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