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Graduate Diploma in Digital Marketing


Key Features

  • Stackable Programme - Learners can learn at their own paces. They can progress from Graduate Certificate in Digital Marketing (GCDM), to Graduate Diploma in Digital Marketing (GDDM) and eventually to Master of Management (Digital Marketing).
  • Professional Accreditation - Courses in Graduate Diploma in Digital Marketing also prepare learners to obtain widely recognised industrial accreditation such as Google Ads Certification, Google IQ Certification and HubSpot Certification in social media and content marketing.
  • Integrated Learning - By providing full-fledged digital marketing courses in one programme, course content is better designed and arranged. Learners can participate in learning activities that integrate all their learnt digital marketing skills in one business case.

Course Description

The Graduate Diploma in Digital Marketing (GDDM) programme offered by the School of Business at the Singapore University of Social Sciences (SUSS) aims to equip marketing professionals and business executives on recent development in digital marketing. It supports upskilling to meet work challenges posed by advancements in technology and the disruptive innovations in business applications, processes, as well as business models that are transforming the marketing industry.

This programme Graduate Diploma in Digital Marketing caters to the emerging industrial need for digital marketing talents. It aims to nurture highly specialised digital marketing practitioners. Mid-career marketing professionals, business executives, entrepreneurs or any learners who wish to acquire professional advancement and deepen their knowledge of contemporary practice of Marketing, should join the programme. Social media marketing, marketing analytics, search engine marketing and platform strategy are key topics will be discussed in the programme.

Target Audience

Mid-career marketing professionals, business executives, entrepreneurs or any learners who wish to acquire professional advancement and deepen their knowledge of contemporary practice of Marketing, should join the programme.

Course Outline

The following modules are all compulsory modules.

MKT531 Contemporary Marketing

MKT541 Digital Branding

MKT542 Digital Marketing Analytics

MKT551 Platform Strategy

MKT552 Marketing Engineering

MKT553 Search Engine Optimization

MKT554 Consumer Insights with Google Analytics

FAQ

How many intake(s) are there in a year for the Graduate Certificate in Digital Marketing (GDDM)?

Is GMAT or GRE required for admission?

Is an interview required for admission?

What is the requirement to graduate?

When will courses be held?

Can I apply for course exemption and recognition?

I am working full time. Will I be able to enrol in the GDDM, or GCDM programme?

Course Fee

SGD 14,124 for Singaporeans, SGD 16,948.80 for international students. The programme is currently open to only Singaporeans, Permanent Residents, or residents of Singapore.

Course Duration

1 year

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