DIGITAL MARKETING COURSE
Collaboration is the foundation of Squared Online. This is what makes the programme different and creates powerful agents of change within the digital marketing industry.You’ll be completing projects in groups created by the Squared Online team for three of the programme modules, which are designed to promote peer-to-peer learning, problem-solving and collaboration, along with developing your digital knowledge.
Each project will have a different focus, from understanding how to grow a business to serving clients at an agency.You’ll get experience in group dynamics, organisational change, technology platforms and strategy. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.
Live online classes
You’ll generally have one hour long live class per week, with occasional interactive workshops of up to 90 minutes. These sessions are delivered by the Squared Online tutors whom are all industry experts and leaders in their field.
This is the central hub of Squared Online. The Virtual Campus allows for a blend of individual work, team collaboration, discussions, live classes and streamed content, alongside forums moderated by the support team.
Our friendly, knowledgeable Squared support team will be your first port of call for any questions and queries, whether it’s about the classes, projects, group work or anything more personal you may want to discuss. They will be your guides through each module, drawing on our tutors and subject matter experts throughout to provide the information you need.
The programme includes highly popular guest speakers at various points throughout the course, in addition to the normal weekly classes. These industry experts will share their knowledge through live and pre-recorded sessions, giving an additional perspective and sharing interesting stories.
There are no exams in Squared Online and no final mark. Instead, you’ll be continually assessed via project work, self-reflection, team feedback and completion of online activities and live classes.
Each module comprises a series of online learning activities and student-led discussions which are designed to develop your knowledge and prepare you for the live classes. After the class you will have another activity which usually relates directly to your project work, often in collaboration with your group.
Accredited CPD provider
If you’re a member of a professional body, you can use the time you spend studying as part of your continued professional development!
Course finishers will receive a certificate endorsed by Google, the IPA (Institute of Practitioners of Advertising, one of the most established trade bodies in the advertising industry) and the Home Learning College (UK’s number one in distance learning).
In addition, Squared Online is endorsed by the IAB (the Internet Advertising Bureau) and accredited by the CPD Standards Office, who are overseen by an expert advisory board comprising professional experts drawn from academia, employers and professional bodies.
- Career Changers
- Marketing Managers and Execs
- Directors and Heads of Talent
Squared Online is an advanced level certificate. To meet the entrance criteria you’ll need:
- A university degree OR three or more years’ work experience, ideally in marketing or digital
- Good understanding of the English language
Module One: Think Disruptive
Gain an insight into the rise of digital, and how businesses have harnessed new digital marketing technology to disrupt traditional industries and shake up the way organisations interact with end users.You’ll learn about the value of using business model frameworks to develop disruptive commercial ideas, before taking a closer look at how companies are using mobile.
Module Two: Customer-centricity
In this module you’ll map the customer journey and explore how it informs brand values, content and social strategies, and you’ll be developing your leadership skills by creating a seamless customer experience in organisations that often work in silos.
Module Three: Customer-centric Technology
In this module your team will use multiple channels and technology to reach customers at the right time across their journeys, while developing your leadership skills by learning to integrate digital specialist knowledge and business objectives to optimise the customer journey.
Module Four: Data, Analytics, and Single Customer View
Module 4 is where you’ll use analytics and data to evaluate marketing efforts and generate insights, adopting a single customer view mindset throughout and developing your leadership skills by tackling data fragmentation – how to enable integrated data systems with a single customer view in mind.
Module Five: Creating Change
In the final module, your team will evaluate how technology developments will further transform marketing practice and bring together skills and knowledge and you’ll develop your leadership skills by learning to harness new technology developments that drive marketing change.
"Squared Online was truly inspiring. Every module had something that could be applied to my day to day work. I found topics such as Search, Display, Programmatic and Data Analytics hugely beneficial to me"
- Cindy Chen, Senior Experience Designer
"The course has changed my life, it’s given me professional and personal confidence. My advice to anyone considering the course, if you're interested in marketing and how to communicate online, just do it."- Angela Espinosa, SEO Assistant
- Sir John Hegarty (Founder and Worldwide Creative Director, BBH)
- Shuvo Saha (Director, Google Digital Academy)
- Tiffany St James (Co-Founder at Transmute and BIMA Board)
- Gina Wessels (Marketing and business consultant)
- Ben Scott-Robinson (Head of Interactive Experience, The Ordinance Survey)
- Chris Perks (Digital Consultant)
Frequently Asked Questions
What kind of skills will I gain ?
The course provides a strategic overview of the digital landscape and focuses on helping students to join the dots and understand how the various elements fit together.
Squared Online covers a variety of topics from the nature of digital disruption and social consumerism, to digital integration, gaining insights from data and trend spotting.
Along the way we’ll dip into specific platforms, such as AdWords and Analytics, to provide an introduction to these valuable tools. However, the course is not tactical so if you want to become an expert in a particular channel then you may wish to continue your studies in that area after finishing Squared Online.Alongside the digital aspects of the course you will also be presented with numerous opportunities to develop your ability to work effectively in virtual teams, to become self-reflective and to give and receive constructive feedback – all skills which are essential to become a digital agent of change.
Is Squared Online well thought of?
Since launching in 2013, Squared has seen success with employers who send their people on the programme, and some of their testimonials feature on the website. Squared Online as a curriculum is also crowd-sourced and based on what employers in the digital marketing industry have told us they want from their teams. But what do our graduates say? From our latest survey of Squared Online alumni:
- 2 in 3 were promoted or took on more responsibility within three months
- 96% feel more confident discussing digital strategy
- 82% would recommend Squared Online to a friend.
(Sample size of 155, 2014).
What sort of practical experience will I gain?
We’ll give you digital marketing projects to work on which are real or based on real-world scenarios. This is to make sure your time on the course is as practical and relevant as possible, and you have a chance to apply the knowledge you gain through your live classes. As an example, we have given previous students access to our own Analytics account, so they have an opportunity to analyse real data-sets within the tool.
Will I just learn about Google’s products and tools?
Google leads the digital marketing programme but designed it in partnership with the industry. The Squared team is committed to providing an independent perspective and discussing a good representation of core digital products and services in our curriculum.
What is the online learning experience like?
The digital revolution is fast-moving, and you’re responsible for your own learning. We give you a framework but Squared Online is all about finding the answers for yourself and active, ongoing participation. You will be continually placed in situations where you are required to research, collaborate, debate and share information. We believe that this is a robust approach that ensures you’ll be well prepared to adapt to the constant change you’ll be challenged with. So if you want to just sit in lectures, take notes and work through a reading list, this course probably isn’t quite right for you.
Specifically, the course is split into modules which in turn are broken down into weeks. Each week comprises a set of required online activities and an online live class covering a particular topic. These classes are interactive and discursive sessions in which students are encouraged to share their views and questions based on the activities associated with that week.
Running alongside this weekly activity are projects that have to be completed during each module. Four out of five Squared Online projects are completed within groups and require the submission of a collective piece of work.
Personal and group reflections are also required elements of each module and form an essential aspect of the assessment criteria.
How much support will I get?
The Squared Online support team is key to the whole experience. They are available by phone, email or forums on the Virtual Campus to answer queries, provide assistance and stimulate conversations.
We understand that life sometimes gets in the way of study, so they are the first port of call if you experience a situation that may affect your ability to complete the course. They’re also the people who help keep the group work flowing smoothly and who are involved in every live class alongside the tutor where they respond to questions and facilitate some of the activities.The support team take pride in their own digital knowledge, but if there’s something they can’t answer then they refer that question to a tutor or subject matter expert who swings into action to provide the necessary response.
Signup for this Class
Squared Online is the result of 172 hours of workshops with over 300 industry gurus, helping us provide an education programme that is routed in real industry need. We’re the product of a partnership between Google and Home Learning College, the UK’s largest distance learning provider for professional qualifications.
Endorsed by the IPA and IAB and accredited by CPD, Squared Online is designed to equip the leaders of the future with the tools and mindset to embrace emerging opportunities in digital marketing.
(Fill out the form below to register online)