Course Description

The programme offers an applied appreciation of core business disciplines such as accounting, economics, management, marketing and business statistics with a particular emphasis on online acquisition tools like paid search advertising, email marketing, display advertising and search engine optimization (SEO). Students will be equipped with Social Media Marketing knowledge, the ability to use mainstream social media platforms like Facebook, Instagram, YouTube and LinkedIn to generate leads, create engagement and buzz and derive data and insights to improve digital marketing ROI.

Upon successful completion of the Diploma programme, graduates can advance directly into the Bachelor of Business and Bachelor of Commerce by The University of Newcastle, Australia.


Course finishers will receive a certificate awarded by PSB Academy.

Target Audience

Pre-requisites (Singaporeans):

The minimum entry requirements are:

  • 2 GCE 'A' Levels; OR
  • PSB Certificate in Business Management; OR
  • Mature candidates (≥30 years old with 8 years work experience); OR
  • Candidates with other qualifications will be considered as case-by-case basis66

Course Outline

Core Modules

  • Academic Reading and Writing 2
  • Business Decision Making
  • Macroeconomics
  • Management
  • Marketing
  • Principles of Accounting
  • Digital Marketing Strategy
  • Digital Engagement and Loyalty
  • Digital Analytics^

^Students will undertake the official Google Analytics certification at the end of the module, and will be awarded the Google Analytics Individual Qualified (GAIQ) certificate upon passing the certification exam. The GAIQ certificate lasts 18 months and candidate can re-take the exam and pass in order to continue to be certified.

The delivery of modules may not follow the sequence as shown and is subject to change.

About PSB Academy

Once known as Singapore’s Productivity and Standards Board, PSB Academy is known today as “The Future Academy”, with an approach to education that focuses on what really matters: performance in the New Economy. In 2017, the Academy was conferred “Education Institution of the Year” by APAC Insider and earned 2 consecutive SBR National Business Awards in 2017/18 in the Education category for outstanding work in the region.

Today, we host over 12,000 students from over 50 nationalities with our slate of certificate, diploma, degree and postgraduate programmes every year.

Signup for this Class

Course Fee

S$6,591.20 for Singaporean students (excluding textbook fees)

S$11,384.80 for international students (excluding textbook fees)

Course Duration

12 months (full-time and part-time)

Course Schedules

January, April, July and October (Intakes)

(Fill out the form below to register online)

Enhance your digital marketing expertise today.