Course Description

With rapid changes in technology and consumer behaviour today, organisations need to keep pace in order to drive organisational performance and engagement with customers. Digital Marketing and content creation are necessary levers that marketers leverage on, together with analytics and insights. This certificate is designed to provide a rigorous and fast-paced overview on industry best practices and trends in digital marketing and content creation, together with hands-on applications and project work.

The Professional Certificate in Digital Marketing and Content Creation is jointly awarded by

  • NUS-ISS (Institute of Systems Science, National University of Singapore)
  • SMA (Singapore Media Academy)

In collaboration with:

  • IAS (Institute of Advertising Singapore)

Target Audience

Working Professionals who are interested in Digital Marketing


  • 1 year working experience in any industry (minimum)
  • Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent

Course Outline

Course 1: NICF– Social Media Analytics (SF)

Course 2: NICF– Web Analytics & SEO (SF)

Course 3: Digital Marketing

Course 4: Making Online Content


LIM Wee Khee (Chief, Digital Innovation & Design Practice, NUS-ISS)

Alexis CHEONG (Strategist, Havas Media)

Rehermann Anna Katrin (Head of Education, Elemental Concept)

Ray PANG (Film Director)

Mei Lee (Digital and Sales Trainer)

Course Fee

SGD 4301.40 for Singaporeans and PRs. Stand to pay a reduced fee of SGD 951.40 or SGD 1621.40 if you’re under relevant schemes. International students will have to pay SGD 14,338. The course is SkillsFuture credit claimable.

Course Duration

16 days (over 15 weeks)

(Fill out the form below to register online)

Enhance your digital marketing expertise today.