PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING AND CONTENT CREATION (NUS)

Conducted by Institute of Systems Science, National University of Singapore (NUS-ISS)

This course focuses on analysing social media data using tools and best practices. Through understanding of what customers think about your organisation, products and services, you can leverage the insights and analytics to empower your organisation to make intelligent business decisions. Topics covered include digital marketing concepts, social media analytics, social media listening, paid social, reporting and KPIs.

Learning Outcomes:

At the end of the course, participants will be able to

• Analyse digital marketing campaign schedule and determine factors affecting its implementation
• Evaluate the different social media platformand their associated metrics
• Review and evaluate the effectiveness of social media campaigns for different platforms
• Use and apply social media listening and monitoring tools to gather data
• Formulate effective actions based on the analytics

Conducted by Institute of Systems Science, National University of Singapore (NUS-ISS)

This course focuses on web analytics principles, tools and applications that will help organisations to track and optimise website effectiveness. Participants will learn to implement and apply web analytics for business decision making. Topics covered include web analytics fundamentals, tools, and strategies. There will also be a hands-on session with Google Analytics features, reporting and applications. Other topics include web improvement strategies, SEO and other related tools.

Learning Outcomes

At the end of the course, participants will be able to

• Identify the sales and marketing information required by users of the information
• Understand relevant web analytics tools and make recommendations to their organisation
• Generate, analyse and modify required traffic reports according to information requirements and needs of sales and marketing functions
• Implement and apply web analytics and metrics to improve web performance
• Use Google Analytics tool as an example to monitor website performance, understand users and their behaviour, optimise content, optimise search engine performance (SEO) and assess campaign performance
  
  

Conducted by Institute of Advertising Singapore (IAS)

This course focuses on the holistic understanding of digital marketing – from concepts to creation to implementation, tracking and optimization. This course program will cover the most up-to-date digital marketing practices, tips, frameworks, and insights to help adult learners apply their learnings to their businesses and professional jobs.

Learning Outcomes

At the end of the course, participants will be able to

• Acquire the basic concepts, terminology, and appreciation around the domain of Digital Marketing
• Establish a good foundation on the right path to further acquire knowledge and experience in the practice of Digital Marketing
• Understand how to choose the right digital marketing channels to meet business objectives
• Develop a strategic mindset that integrates digital marketing into their respective functions

Conducted by Singapore Mediacorp Academy (SMA)

This course covers the basics in story structure, what makes a compelling story and how it can and has been applied to different mediums like film, television and stage plays. Covering the A to Z of making good and compelling content and/or short videos from concept, pre-production and production to post-production using consumer products, equipment and software like mobile phones and complimentary editing software.

Learning Outcomes

At the end of the course, participants will be able to

• Understand story structure, plot design and variants of the three-act structure
• Develop storylines and plot structure for online content
• Write basic narrative scripts for online content
• Learn pre-production process for making online content
• Make content for online purposes
• Edit and finish online content

Ms Lim Wee Khee leads the Digital Innovation and Design practice at the Institute of System Science, National University of Singapore (NUS-ISS). The Digital Innovation & Design team focuses on developing and delivering curriculum and consultancy projects related to the areas of user experience, service design and digital marketing.

As an industry practitioner, Wee Khee has years of experience driving digital initiatives and customer-centric programmes across Asia Pacific region. A strong collaborator and people developer, she is interested in building capabilities and developing competencies in the domain of digital marketing, ecommerce, creative communications and experience design, to support organisation priorities.

Alexis Cheong, strategist in Havas Media, works with the agency's insights and research manager as well as media planners to pull the best of media, content and strategy together, be it for current clients or new business proposals. Her past year in Havas Media was recognised recently with a merit award as IAS’s Rising Star of the Year (Strategic Planner) 2017.

Alexis is also certified by the Institute of Adult Learning with the Advanced Certificate in Training and Assessment (ACTA) for adults, which was motivated by her passion in improving the industry's marketing skills/knowledge.

Anna is a passionate serial entrepreneur with a strong background in Digital Marketing, Analytics and Growth Hacking. She worked with Rocket Internet and Team Europe Ventures, two leading global venturebuilders, to set up and maintain the complete range of digital marketing and business intelligence activities for some of their ventures. Anna then founded her own company, Growth Hacking Asia, a Growth Hacking Academy and Consultancy with the goal to flip the success rate of Asian startups from 1/10 to 9/10.

Further, Anna works as advisor, mentor and trainer focusing on growth hacking, UX and digital marketing strategies for businesses.

Ray Pang is an award winning Singaporean film director who graduated with a Bachelor in Film & Television from Swinburne University of Technology, Australia. Most of his films often deals with death, faith and betrayal.

Mei is a global marketer with deep expertise in growing and optimizing businesses of all sizes. She is an exceptional business strategist, coach and marketer with 15 years of experience in developing and executing disruptive digital initiatives.