NICF- Web Analytics and SEO

SkillsFuture credit claimable

Course Description

Web Analytics & SEO are critical tools for modern organisations, enabling the optimisation of websites, online services, and digital marketing campaigns. With tools and technology readily available in the market, it is essential for organisations to leverage on the data and insights to aid business decision making.

This 3-day introductory course provides a fast-paced, application-based introduction to Web Analytics & SEO, focusing on understanding organisational information needs and applying web analytics to achieve sales and marketing objectives. As an example of a Web Analytics tool, Google Analytics and its suite of tools (such as Google Search Console and Google Tag Manager) will be used to illustrate the application.

The course is designed to equip participants with practical knowledge and understanding of web analytics and SEO fundamentals, reporting, web monitoring tools, and application of information to meet business requirements. Case scenarios, examples, exercises and hands-on workshops will be used throughout the course, providing participants with practical hands-on experience.

Upon completion of the course, participants will be able to implement and apply web analytics to an array of website analysis and web optimization scenarios.

This course is part of the Digital Innovation and Design series and Data Science series offered by NUS-ISS.

Course Objectives

At the end of the course, the participants will be able to:

Identify the sales and marketing information required by users of the information.
Understand relevant web analytics tools and make recommendations to their organisation
Generate, analyse and modify required traffic reports according to information requirements and needs of sales and marketing functions.
Implement and apply web analytics and metrics to improve web performance.
Use Google Analytics tool as an example to monitor website performance, understand users and their behavior, optimise content, optimise search engine performance (SEO) and assess campaign performance.

Certification

The ISS Certificate of Completion will be issued to participants who have attended at least 75% of the course.

Target Audience

This course is designed as an introductory course for anyone with an interest or needed requirement to understand web analytics and its application in business, sales and marketing. It is applicable for professionals engaged in the following areas.

Web Management
Digital Marketing
Marketing Communications
Product Marketing
Business Analysis
Sales and Business Development
User Experience Design
Customer Analytics

Pre-requisites

Participants are required to bring their own laptop to the course.

Course Outline

The course will focus on web analytics principles and applications. There will also be hands-on exercises with the Google Analytics suite of tools, such as Google Search Console and Google Tag Manager.

This course will cover:

Web Analytics fundamentals, tools, and strategies.
Google Analytics features, reporting and applications.
Extended Web Analytics applications and improvement strategies, including SEO, content optimisation and campaign analysis.
By the end of the course, participants will be able to implement and apply Web Analytics to an array of website analysis and web optimization scenarios.

Trainers

Ms. LIM Wee Khee (Chief, Digital Innovation & Design Practice)

Rehermann Anna Katrin

About NUS ISS

Established in 1981, the Institute of Systems Science at National University of Singapore (NUS-ISS) develops digital talent for the industry through graduate education, professional development programmes, consultancy, applied research and career services. NUS-ISS is widely recognised as a champion of the national SkillsFuture movement, enabling a digital economy that is always learning and always leading.

NUS-ISS has implemented a unique portfolio of multiple learning pathways, with a wide spectrum of programmes in critical industry disciplines, such as software development, data science, artificial intelligence, cybersecurity, smart health, digital government and digital innovation.

To date, over 130,000 infocomm & business professionals, 7,100 corporate customers and 5,900 post-graduate alumni members have benefitted from NUS-ISS’s suite of services. Its programmes are delivered by NUS-ISS staff with an average of more than 20 years of industry experience.

NICF - Web Analytics and SEO Overview

Course Fee

S$2,700 (excluding GST)

Course fee after eligible SSG Subsidies/SkillsFuture Credit:

Self-Sponsored

After Workfare Training Support (WTS) Scheme funding*:

S$191.70- 866.70

After SkillsFuture Mid-Career Enhanced Subsidy (SFMCES)**:

S$326.70 - 866.70

Note : SMEs can claim additional 20% of full gross fee under Enhanced Training Support Subsidy (ETSS) where applicable.

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*Eligible for Singapore Citizens 35 years and above; earning less than $2000/month

**90% funding (Up to $50/hour):

Eligible for Singapore Citizens aged 40 years and above

Company-Sponsored