Diploma in Digital Marketing is a comprehensive programme, integrating both strategic and pragmatic approaches, to prepare you well to face marketing challenges in the digital world. Be it whether you are a newbie to digital marketing or a hot-seated marketer who is learning on the job, you will benefit from this well-thought-out communications programme that builds you a strong foundation in digital marketing.How digital technology changes our buying behaviours, what is social listening, how to develop content that builds your digital assets and more. It is also an equipping workshop that demands your creative muscle, polishes your art of storytelling and executes your great plans into published digitalwork.
For Diploma in Digital Marketing:
Students are required to achieve a minimum attendance of 75% and passing grade of >=50 marks for all modules in order to graduate. A Diploma will be awarded upon the completion of their course.
For Singapore Citizen / PR
At least 'N' Level English (C6) or equivalent
(Those who do not meet the requirements will have to go through an interview.)
Click on the tabs to expand the content.
The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.
The Innovative Marketing module introduces fundamental but industry relevant marketing concepts and framework.
Students will learn to perform accurate consumer research through qualitative and quantitative research paradigms, the importance of market segmentation and how it influences message development. Students will also learn about Omni-channel marketing, inbound marketing and how analyzed data plays a strategic role in the new world marketing.
The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell. For those interested in pursuing a career in advertising, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.
The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.
Content is king, conversation is Queen. It is science to understand your audience, it is an art to make them follow you. You will learn what content marketing is and how to engage your online community through storytelling.
This course comprises of the below essential skills for effective storytelling through different media:
Learn about the everchanging social media landscape and how you can use it to your advantage from personal branding to creating a social media marketing strategy for your company. This course will also touch on the difference between using social media for the usual corporation and for a non-profit organisation.
Apart from being trained to become a strong social media practitioner, some useful skills which you can expect to acquire from this course are:
“M.A.D. school is one that combines the art and science of marketing to bring students a well-rounded learning experience. What makes the school stand out is the faculty’s strength in the creative aspect, bringing back the core of marketing - especially important given the noise today. On reflection, it has truly been a fruitful learning experience. What I highly appreciate are the projects that allow me to assimilate theory into practical applications. It is also an eye-opener to be learning from current industry practitioners. Apart from being established professionals, they are also teachers at heart who would challenge your mindset and expand your craft. With a broaden perspective and insights into marketing, my appreciation extends to M.A.D. school for enabling my enrichment!”- Tok Xinyu, Student of M.A.D. School
Worked thru-the-line as Creative Director and Sr Creative for integrated agencies in Sydney, London and Singapore. Agency experience includes the likes of Ogilvy, DDB, Euro RSCG, Sapient Nitro, Iris, TPG, Squake, Maverick, Donor Cardwell Hawkins, etc. Client experience includes NTUC Insurance, HSBC, Standard Chartered, Intel, Dell, Hewlett Packard, Nokia, Vodafone, Sony, Sony Ericsson, Discovery, Unilever (Axe, Dove, Sunsilk), Reckitts Benckiser, Emirates, Audi, Toyota, Hino, Lexus, Hennessy-Moet, Jack Daniel’s, BlackBerry, Dewar’s, Bacardi-Martini.
Nick Goh is a digital marketer with 21 years of experience, including branding and advertising, under his belt. Nick started his career at Monsoon Advertising and later joined a couple of international agencies - EURO RSCG and Lowe. A believer of creative work with a purpose, Nick has been involved in a number of award-winning work resulting in wins for The New York Festivals and Creative Circle Awards Singapore. Nick has consulted, developed and implemented traditional and digital campaigns for a number of international and local brands.
Established in 2003, Chatsworth [email protected] Academy (CMA) is the first Marketing, Advertising & Design Integrated School in Asia, providing a series of Marketing + Advertising + Design (M.A.D.) integrated courses for students who aspire to be leaders in the marketing, advertising and creative industries. Since then, our students are equipped with a designer's comprehensive skill set, the marketing professional's analytical abilities and the advertising professional's strategic acumen. Our graduates have the potential to be an independent Adman who is capable of developing and executing an effective advertising campaign; some have gone on to work for premier ad agencies, started their design-entrepreneurial work or pursued further education with advance standing.
As a school, M.A.D. provides professional and industrial-oriented knowledge and skills; students are enabled to excel in creative advertising and designs while gaining survival skills and strategies from lecturers who are 100% industrial players in the creative field.With a good number of our MAD talents making their mark in their chosen creative fields, the M.A.D. formula for our students is paying off. This could surely be the path for you too.
S $5,900 excluding registration fees
Maximum 10 Months (Full Time)
Maximum 12 Months (Part Time)
Weekdays, 10:00am - 1:00pm, or 12:00pm - 3:00pm, or 3:00pm - 6:00pm
(Fill out the form below to register online)