By the end of this module, the learner should be able to gain the following knowledge:

By the end of this module, the learner should be able to apply the following skills:

By the end of this module, the learner should be able to gain the following knowledge:

By the end of this module, the learner should be able to apply the following skills:

By the end of this module, the student should be able to gain the following knowledge:

• Processes to establish a sustainable presence on the social media platforms relevant to your B2B or B2C business
• Social media strategy and planning
• Social media content creation for your brand
• Effective social media practices on various networks
• Influencer Marketing
• Overview of Social media marketing tools for social listening and social media management

By the end of this module, the student should be able to apply the following skills:

• Create content for customer acquisition, nurturing, conversion and engagement
• Create, execute and monitor ad campaigns on Facebook
• Create, execute and monitor ad campaigns on various social media channels like LinkedIn, Instagram, Pinterest relevant to your B2B or B2C business
• Automate social media campaigns using campaign automation tools
• Use social listening tools
• Use social media analytics tools for analysing visitor behavior & conversions and to optimise campaign performance

By the end of this module, the student should be able to gain the following knowledge:

• How to create a content marketing plan
• Identify target customer groups and determine content objectives for all stages of the customer lifecycle
• Best practices for using content in inbound marketing
• Overview of email and content marketing tools for content creation, management & promotion
• Design and create effective email campaigns for lead nurturing using email marketing tools
• Analyse data to improve on content performance, distribution of content and customer engagement

By the end of this module, the student should be able to apply the following skills:

• Create and execute email and content marketing strategy and plan
• Create and promote content for lead generation, nurturing, conversion and engagement
• Create lead magnets and content upgrades to build subscriber lists
• Segment and create targeted email campaigns, using Mailchimp or Activ Campaign for all stages of customer lifecycle
• Use Google Analytics to understand effectiveness and recommend improvements in content

By the end of this module, the student should be able to gain the following knowledge:

• Concepts of Search Engine Optimization
• On-page and off-page optimization for websites
• Role of content marketing in SEO
• Google Ads for search engine marketing & remarketing

By the end of this module, the student should be able to apply the following skills:

• Implement on page and off page optimisation
• Use various SEO tools to conduct competitive SEO analysis
• Create ROI-focused SEM (Ads) campaigns
• Analyse and optimize campaign metrics
• Use advanced Google Ads techniques to optimise campaigns

By the end of this module, the student should be able to gain the following knowledge:

• Video content and film styles
• Video content plan creation
• Fundamentals and stages of video production
• Techniques in filming and editing
• Distribution channels for video content
• YouTube advertising

By the end of this module, the student should be able to apply the following skills:

• Create a video content strategy
• Create a YouTube channel and optimise it for SEO
• Complete all stages in producing a film – budget, creating script & storyboard, producing and post production
• Set up and execute an ad campaign on YouTube
• Measure key metrics for content and campaign performance

By the end of this module, the student should be able to gain the following knowledge:

• Mobile marketing concepts and multiple device customer journeys
• Best practices for User Experience on mobile devices
• Configurations of a mobile site, auditing site for mobile readiness and ranking factors for mobile SEO
• Create mobile messaging campaigns and build subscriber lists
• Overview of various tools for mobile marketing
• Development of simple mobile apps
• Ad campaigns for customer acquisition, engagement & retention through mobile affiliate networks, Real Time Bidding platforms, Google Ads & Facebook
• Concepts of mobile gamification and mCommerce ecosystem

By the end of this module, the student should be able to apply the following skills:

• Create a mobile marketing strategy
• Audit website for mobile responsiveness
• Develop and launch a mobile/web application using simple drag-and-drop mobile dev environment ShoutEm and create push notifications for your app
• Set up, execute and optimise mobile ad campaigns on Google AdWords and Facebook
• Create a mobile messaging campaign

By the end of this module, the student should be able to apply the following skills:

• Create a brand strategy and marketing plan to meet business goals
• Create an effective website / landing page
• Make a content plan for inbound marketing on website and various channels
• Identify influencers for the brand
• Create a media plan for a paid advertising campaign using various channels
• Define KPI and monitor key metrics to optimise website and campaigns
• Present the project outcome