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PROFESSIONAL DIPLOMA IN DIGITAL MARKETING

Available as a Professional Conversion Programme


Course Description

Professional Diploma in Digital Marketing (PCP Bundle-Digital Marketing)

Lithan’s Professional Diploma in Digital Marketing enables the learner to acquire expertise in planning, executing and analyzing Digital Marketing campaigns. A learner will be able to perform the following activities for an enterprise:

  • Identify and analyze the prospects for the products/services offered by the enterprise
  • Select appropriate digital marketing channels for reaching out to the prospects
  • Plan, Implement and Monitor the campaigns across various channels
  • Analyze the campaigns using Google Analytics and improve the conversion rate of leads

This course consists of following modules which are aligned to Singapore's WSQ NICF Framework:

  • Basic Digital Marketing
  • Advanced Digital Marketing
  • At least three (3) Elective Modules out of the following:
  • Social Media Marketing
  • E-mail and Content Marketing
  • Search Engine Optimisation & Marketing
  • Video Marketing
  • Mobile Marketing
  • Digital Marketing Capstone Project (Mandatory), an all-encompassing project in which the learner will apply the skills, and implement a project of his/ her own choice or a Lithan project, under the guidance of experienced mentors.

Course Objectives

Learn Digital Marketing Skills

Get Trained

Get Experiential

Get Hired

Get Certified

Certification

To graduate from this course, the learner should meet the following criteria:

  • Minimum attendance of 75% for all Sessions in each of the modules of the qualification
  • Should be assessed Competent (C) in each of the modules of the qualification

The following certifications will be awarded to the learner upon meeting graduation requirements, depending on the chosen Electives:

  • Statement of Attainment by SSG, Singapore: IT-BD-402S-1 - Establish and track the organisation's market position
  • Statement of Attainment by SSG, Singapore: IT-DIG-403S-1 - Deploy content delivery network
  • Statement of Attainment by SSG, Singapore: IT-DIG-501S-1 - Develop digital marketing campaign
  • Statement of Attainment by SSG, Singapore: IT-DIG-401S-1 - Execute digital marketing campaign
  • Statement of Attainment by SSG, Singapore: IT-PMT-401S-1 - Manage product brands
  • Statement of Attainment by SSG, Singapore: IT-BD-401S-1 Analyse marketing strategy
  • Statement of Attainment by SSG, Singapore: IT-GSM-401S-1 - Develop and plan sales and marketing
  • Statement of Attainment by SSG, Singapore: IT-PMT-406S-1 - Develop product strategy
  • Statement of Attainment by SSG, Singapore: IT-MC-402S-1 - Assess marketing opportunities within international and/or diverse markets
  • Statement of Attainment by SSG, Singapore: IT-PM-404S-1 - Manage project timeline
  • Statement of Attainment by SSG, Singapore: IT-DIG-402S-1 - Prepare digital video/audio assets for digital distribution
  • Statement of Attainment by SSG, Singapore: IT-GSM-302S-1 - Use information systems to support sales & marketing Activities
  • Statement of Attainment by SSG, Singapore: IT-EMM-401S-1 - Manage process innovation of Enterprise mobility
  • Statement of Attainment by SSG, Singapore: IT-PM-403S-1 Manage Project Scope
  • Lithan’s Certificate in “Professional Diploma in Digital Marketing”

Target Audience

  • IT & Non-IT Professionals
  • Students who want to learn how to Plan, Implement & Analyze Digital Marketing Campaigns for an enterprise

Pre-requisites

  • No minimum age is required
  • Academic Qualification and Work Experience: GCE A Level OR Polytechnic Diploma, NITEC in any specialization OR GCE O Level with minimum 3 years of relevant experience
  • Language Proficiency: IELTS 5.0

Course Outline

BDM-DBE - NICF - Basic Digital Marketing

DMA - NICF - Advanced Digital Marketing

DMSMM - NICF - Social Media Marketing

DMECM - NICF - Email & Content Marketing

DMSEOM - NICF - Search Engine Optimisation & Marketing

DMVM - NICF - Video Marketing

DMMM - NICF - Mobile Marketing

CDM - Capstone Project – Digital Marketing

About Lithan Academy

Vision

Bridge global inequality as a peer2peer digital learning and talents platform to deliver growth for talents and enterprises in the digital economy

Mission

Connecting talents, enterprises, industry practitioners & technology vendors for an affordable peer2peer learning to deliver digital skills acceleration, talents development, technology and digital best practices implementation

Culture

 Lithan’s culture value is Learn, Innovate and Grow. We are a Learning enterprise where our people set aside at least 10% of their working hours learning new skills for their career growth.

Professional Diploma in Digital Marketing Overview

Course Fee

S $13,000 (excluding misc. Fees)

Course fee after eligible SSG Subsidies/SkillsFuture Credit:

Self-sponsored Individuals

After SkillsFuture Funding (with GST):

S$ 4,173.00

After SkillsFuture + Workfare Training Support (WTS) Scheme funding*:

S$ 923.00

After SkillsFuture + SkillsFuture Mid-Career Enhanced Subsidy (SFMCES)**:

S$ 1,573.00

Note : SME can claim additional 20% of full gross fee under Enhanced Training Support Subsidy (ETSS) where applicable.

_______________________________

*Eligible for Singapore Citizens 35 years and above; earning less than $2000/month

**90% funding (Up to $50/hour):

Eligible for Singapore Citizens aged 40 years and above

Company sponsored

After SkillsFuture Funding (with GST):

S$ 4,173.00

After SkillsFuture + Workfare Training Support (WTS) Scheme funding*:

S$ 923.00

Note : SME can claim additional 20% of full gross fee under Enhanced Training Support Subsidy (ETSS) where applicable.

_______________________________

*Eligible for Singapore Citizens 35 years and above; earning less than $2000/month

Course Duration

3 months full-time

9 months part-time (9 hours weekly)

(Fill out the form below to register online)

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