Course Objectives

Skills & Tools

  • Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Production Standard

  • Develop and plan a campaign driven by data and paid‐search strategies —and measured by key performance indicators.

The Big Picture

  • Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Course Outline

Unit 1: Digital Marketing Framework & Strategy

Unit 2: Digital Marketing & SEO

Unit 3: Paid Social & Advertising

Unit 4: Content Marketing & Social

Unit 5:  Marketing Acquisition & Conversion Rate Optimization

Unit 6: Customer Engagement & Retention

Unit 7: Analytics, Data, & Reporting

Unit 8: Display, Facebook or Mobile Deep Dives

Unit 9: Storytelling & Budget Planning

Unit 10: Presentations & Next steps


Tom Willis (Chief Marketing Officer, LawPath)

Tara McFall (Senior Integration Manager Consultant, eBay)

Aidan Caroll (Co-founder of The Coloring In Department)

Kristen Ferrer (Director of Digital Marketing, mdg)

Steven Matt (Global Director of Digital Marketing, First Data Corporation)

Jennifer Nelson (Marketing Automation Consultant, Jenny Miranda LLC)


Why is this course relevant today?

What practical skill sets can I expect to have upon completion of the course?

About General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide.

As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

Signup for this Class

Course Fee

SGD 4,500

Course Duration

10 weeks part-time, online

(Fill out the form below to register online)

Enhance your digital marketing expertise today.