WSQ Search Engine Optimisation (SEO) Certification Course

How to Rank Your Website on Page #1 of Google


*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing

CRS No.: CRS-Q-0035118-ICT

WSQ Search Engine Optimization (SEO) Course Overview


2 Days (16 Hours)
9am – 6pm


Classroom, Instructor-led, Hands-on
Training is conducted live in Singapore


From S$37 nett after 95% SkillsFuture funding
Original fee S$740 net

Course Highlights

In this SEO workshop, participants will learn:

  • The latest Google algorithm updates and the impact on your website rankings
  • What to include on any webpage to hit the 1st page of Google (complete with infographics)
  • How to beat the competition when it comes to keyword research
  • How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
  • Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google
  • How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)
  • And much more

Key Features

  • Up-to-date, bite-sized course modules
  • Hands-on, interactive, instructor-led
  • Actionable strategies, frameworks, and processes you can implement to new or existing campaigns
  • Comprehensive and structured curriculum
  • Real world examples and case studies
  • Developed and delivered by industry experts
  • Fully equipped, modern training facilities with laptops provided
  • Lifetime access to updated online course materials via the learning portal
  • After-training support provided

Course Description

Search Engine Optimisation or SEO is the process of optimising a website to rank on top of the search engine results pages for highly targeted keywords (search queries that potential customers key in to find your products and services).

Organic search traffic is ranked one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers – Marketing Land and in Singapore, Google has over 90% of marketshare among other popular search engines such as Bing and Yahoo!.

This intensive 2-day Search Engine Optimisation (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.

To better facilitate the learning, each participant will be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Participants will also have the opportunity to work on their own websites should they choose to.

In order to reinforce the concepts learned, participants will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes.

By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, be able to spot any tell-tale signs of a third party SEO vendor should hiring one be necessary, and oversee SEO campaigns as an SEO head.

Unfamiliar with any SEO terms mentioned here? Check out our A-Z SEO Glossary of Terms & Definitions.

Course Objectives

By the end of the class, participants will:

  • Be able to conduct extensive and effective keyword research.
  • Understand and be able to implement white-hat on-page optimisation techniques.
  • Know how to identify link building opportunities and be able to implement them to existing Search Engine Optimisation campaigns.
  • Know how to use various SEO tools to conduct competitive SEO analysis.
  • Be able to create ROI-focused SEO campaigns.
  • Be able to optimize a website locally and internationally.
  • Be well-versed in the concepts of SEO, the correct methodology and processes required in place.
  • Be able to oversee and manage Search Engine Optimisation campaigns in-house or through an agency.


A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-3006-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF) and Certification of Achievement by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Search Engine Optimisation (SEO) assessment and achieved at least 75% attendance.

*This course is accredited by SSG under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing

Target Audience

Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content and webpages to increase search rankings.

Basic computer knowledge. Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

A live website will not be required as students will be provided with demo websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings. Participants will also be given the opportunity to apply the knowledge learnt to their own websites during class.

Course Outline

Click on the tabs to expand the content.

SEO Foundations 101

Keyword Research

On-Page SEO

Off-Page SEO

SEO Analytics

Assessment Component


"It has been supremely useful after attending your course, and i was able to help my organisation troubleshoot and bring up the organic search traffic the past few months. Dylan is clearly very knowledgeable -taught with utmost professionalism and offered great insights. The presentation materials were comprehensive and well organised – truly informative and an enriching experience."


Adeline Ng

Singapore Press Holdings

"This course has been extremely useful to me as it is of direct relevance and applicability to my work. I would strongly recommend those who are managing digital marketing campaigns, be it by themselves or through a 3rd party to attend this course."


Lynne Loh

Fuji Xerox Asia Pacific

"Dylan conducted an in-house SEO training for our team in 2016 when we were revamping our website. We’re still reaping benefits from his training today – our 301 redirect was successfully executed and our organic traffic continues to grow monthly. Highly recommend him as a trainer and consultant."




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Dylan Sun

Recognized as an authority in the fields of Search Engine Marketing and Web Design by some of the World’s leading companies, Dylan made it his mission to train and consult businesses and individuals to establish a successful, and above all profitable online presence.

Throughout his career as a Search Engine Marketing specialist, he has consulted on technical SEO and offered actionable advice on Search Engine Marketing to SingHealth, Fuji Xerox Asia Pacific, LHN Group, Academic Institutions, Government Organisations, and companies in the Infocomms, Travel, Hotel, Retail, and B2B & B2C industries.

In 2016, he facilitated the SEO site revamp and migration for SingHealth’s (Singapore’s largest academic medical centre) HealthXchange web portal, a content hub for trusted health tips tailored for Asia, while successfully maintaining the web portal’s search engine ranking positions on Google.

Passionate about all aspects of Digital Marketing, Dylan enjoys authoring articles on Digital Marketing. You can find his work on LinkedIn Pulse, Business2Community, and Equinet Academy. In 2013, Dylan founded Equinet Academy and currently facilitates courses there. He has also conducted customised workshops on Search Engine Optimisation for various organisations in Southeast Asia including Singapore Institute of Management’s (SIM) Marketing Executive Group (MEG), Fuji Xerox Asia Pacific, and Singtel.

Dylan is also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA) and certified curriculum developer with the WSQ Diploma in Adult and Continuing Education (DACE), awarded by SSG’s (Formally WDA) Institute of Adult Learning (IAL). He currently manages digital marketing campaigns for several companies in Asia, all observing a significant increase in leads and online conversions, leading to a stable profit growth.

Career Achievements and Highlights:

⇒ Worked with SingHealth on the SEO site revamp of a health content hub. Traffic volume increased by over 100% after the successful revamp.
⇒ Worked on the SEO site revamp and digital advertising campaign for a commercial printing firm. Revenue increased by 30% over the following year.
⇒ Developed the corporate website and implemented the SEO/SEM and digital advertising strategy for a local retail shop in the health industry. Profits increased by over 200% in the first year.
⇒ Grew Equinet Academy from a one-man show to a 15-strong team of trainers and full-time employees over the course of 5 years.
⇒ Grew Equinet Academy’s monthly organic search traffic by 300% over the past 3 years (from 2015 – 2018).
⇒ Advanced Certificate in Training and Assessment – ACTA-certified trainer.
⇒ Diploma in Adult and Continuing Education – DACE-certified curriculum and courseware developer.


What is SEO and Why is it Important?

What is the difference between SEO and SEM?

In summary, what will I learn/achieve from attending this SEO course?

Can I really rank no.1 on Google after completing this course?

Who is this course suitable for?

I am not a technical person. Can I still attend this course?

What courses should I progress to after attending this course?

How is this course different from other SEO courses in the market?

Can’t I learn everything online?

If I have specific questions relating to my website’s SEO campaigns, can I consult the trainer?

Do I have to prepare anything before attending the course?

Are there any funding or government subsidies for this course?

How do I sign up?


Course Fee:
S$740 nett

Course fee after eligible SSG Subsidies/SkillsFuture Credit:

From S$37 nett after 95% SkillsFuture Funding

Self-Sponsored Individuals:

Company Sponsored (SMEs):

Company Sponsored (Non-SMEs):


+ Online Classroom Dates

+ Face-to-face Classroom Dates

Learn How to Rank Your Website on Page #1 of Google