WSQ Digital Marketing Strategy Certification Course

Course Highlights

In this Digital Marketing Strategy course, participants will learn:

Key Features

Course Description

This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.

Participants will gain broad insight on the most current digital marketing strategies, frameworks, and methodologies practiced by digital marketing industry experts.

A range of instructional design methodologies (e.g. Brainstorming & group discussion, case study & problem-solving, concept formation, role-play), integrated with a mix of interactive quizzes and presentation will be used to facilitate and engage the learning experience.

Packaged into bite-sized modules, this compact 2-day workshop will provide participants with a comprehensive overview on how corporate companies, SMEs, and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns.

Furthermore, participants will also be given access to a toolkit of templates, checklists, cheatsheets, and e-guides to assist in the development and implementation of an effective digital marketing strategy.

Course Objectives

By the end of the class, participants will:

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-5006-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Strategy Assessment and achieved at least 75% attendance.

*This course is accredited by SSG under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing

PRE-REQUISITES
Basic computer knowledge.

Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

CRS No.: CRS-Q-0035118-ICT

Target Audience

This course is suitable for Marketing Professionals/Managers/Executives (PMEs), Business Owners, and Individuals who are looking to gain a comprehensive understanding of the concept of digital marketing strategy, campaign development and implementation.

Course Outline

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Testimonials

"Very good and interactive! Understood better what I learnt on online diploma due to clearer explanation. Enjoyed thoroughly. Helped me understand how to implement digital + media campaign strategies. Instructor was really helpful and willing to help students even after the course. Great course! Glad I attended."

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Anjana Anand

"Zhong Li really did a great job in condensing digital marketing as a whole into bite-sized content making it easy for marketers as well as non-marketers to understand. The sharing of realworld examples from his experience with Finty was also very helpful and made it easily relatable in the context of a business. Well done and keep it up!”

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Ilina Ye

INTERCONTINENTAL HOTELS GROUP

"Thanks again for leading the Digital Marketing workshop – I have already started implementing what you taught us, such as tracking campaigns, using competitor intelligence to identify keywords, GA analyses.”

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Adeline Ng

VIRTUAL EDMR

"This course provided a structured way of understanding and approaching Digital Marketing. The trainer is good at translating concepts to real applications and this helps us digest and understand the information better."

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Cheryl Ong

Agency for Integrated Care Pte Ltd

Course Progression

The Digital Marketing Strategy course is the first recommended module to take out of the six digital marketing core modules. Complete all 6 core modules (in any order) and an optional Capstone Practicum Project (Digital Marketing Strategy and Implementation Plan) to become a Certified Digital Marketing Strategist.

Trainer

Kwok Zhong Li

Zhong Li is the Co-founder & Managing Director of Finty, an online financial marketplace that was acquired by an Australian firm for a seven-figure sum, 15 months after the company was launched. He leads growth and development, which includes managing various aspects of the startup to ensure it achieves its business goals and targets. His extensive digital and marketing experience of over a decade has honed his ability to deliver digital solutions across dotcom, technology, and financial industries.

Prior to helming business growth efforts at Finty, Zhong Li was the Vice President of eBusiness at OCBC Bank, heading up digital sales and performance management. His role included managing revenue and usage growth across digital initiatives, channels, and platforms. He also led the implementation of Adobe web analytics project as part of the bank’s data-driven direction.

His previous roles include Senior Manager, Digital Marketing & eCommerce at Trend Micro. He oversaw APAC online consumer business and developed digital ROI framework with advanced web analytics. He was also the Digital Marketing Lead at Yahoo! where he developed digital strategies, campaigns, and programs for SEA region.

As part of his interest in the internet space, he also supports and advises startups on business models, marketing, and eCommerce. He holds a bachelor’s degree in Marketing and a MBA from the University of Adelaide, also the WSQ Advanced Certificate in Training and Assessment (ACTA) from Institute of Adult Learning.

FAQ

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