WSQ Digital Marketing Strategy Certification Course

Redefine Your Digital Marketing Strategy in Two Days

Accredited By:

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing

CRS No.: CRS-Q-0035118-ICT


1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.


Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support


Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal.

Course Highlights

In this Digital Marketing Strategy course, participants will learn:

  • The concept of digital marketing in both B2B and B2C contexts and the fundamentals of digital marketing channels ranging from search, social, to display.
  • How to define digital marketing objectives and KPIs and align them to organisational goals.
  • How to conduct competitive analysis and customer research using digital tools and strategic frameworks.
  • How to develop a digital marketing strategy and strategic action plans that will achieve business objectives (brand awareness, customer engagement, sales)
  • How to select the right digital marketing channels that aligns to the organisation’s marketing objectives.
  • How to determine timelines for the execution of digital marketing campaigns and budget allocation for selected digital marketing channels
  • How to implement campaign tracking and identify key digital marketing metrics to measure digital marketing campaign performance.
  • How to interpret digital analytics reports and apply a continuous optimisation framework to improve business performance.

Key Features

  • Up-to-date, bite-sized course modules
  • Hands-on, interactive, instructor-led
  • Actionable strategies, frameworks, and processes you can implement to new or existing campaigns
  • Comprehensive and structured curriculum
  • Real world examples and case studies
  • Developed and delivered by industry experts
  • Fully equipped, modern training facilities with laptops provided
  • Lifetime access to updated online course materials via the learning portal
  • After-training support provided

Course Description

This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.

Participants will gain broad insight on the most current digital marketing strategies, frameworks, and methodologies practiced by digital marketing industry experts.

A range of instructional design methodologies (e.g. Brainstorming & group discussion, case study & problem-solving, concept formation, role-play), integrated with a mix of interactive quizzes and presentation will be used to facilitate and engage the learning experience.

Packaged into bite-sized modules, this compact 2-day workshop will provide participants with a comprehensive overview on how corporate companies, SMEs, and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns.

Furthermore, participants will also be given access to a toolkit of templates, checklists, cheatsheets, and e-guides to assist in the development and implementation of an effective digital marketing strategy.

Course Objectives

By the end of the class, participants will:

  • Be able to demonstrate a comprehensive understanding of the concept of digital marketing, features of various digital marketing channels, and market strategy
  • Gain actionable insights on the latest digital marketing trends and various digital marketing channel strategies in both B2B and B2C contexts
  • Be able to select appropriate digital marketing channels based on the marketing strategy
  • Be able to develop a digital marketing strategy and create roadmaps for campaign implementation to achieve business and marketing objectives
  • Be able to review performance indicators to measure the effectiveness of a digital marketing strategy


A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-5006-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Strategy Assessment and achieved at least 75% attendance.

*This course is accredited by SSG under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing

Basic computer knowledge.

Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

Target Audience

This course is suitable for Marketing Professionals/Managers/Executives (PMEs), Business Owners, and Individuals who are looking to gain a comprehensive understanding of the concept of digital marketing strategy, campaign development and implementation.

Course Outline

Click on the tabs to expand the content.

Translate Digital Marketing to Business

Derive Digital Marketing KPIs and Metrics from Marketing Objectives

Understand Customers and the Market

Digital Marketing Channels and Touchpoints

Develop a Strategic Digital Marketing Plan

Implement Digital Marketing Campaign

Evaluate and Optimise

Assessment Component


"Very good and interactive! Understood better what I learnt on online diploma due to clearer explanation. Enjoyed thoroughly. Helped me understand how to implement digital + media campaign strategies. Instructor was really helpful and willing to help students even after the course. Great course! Glad I attended."


Anjana Anand

"Zhong Li really did a great job in condensing digital marketing as a whole into bite-sized content making it easy for marketers as well as non-marketers to understand. The sharing of realworld examples from his experience with Finty was also very helpful and made it easily relatable in the context of a business. Well done and keep it up!”


Ilina Ye


"Thanks again for leading the Digital Marketing workshop – I have already started implementing what you taught us, such as tracking campaigns, using competitor intelligence to identify keywords, GA analyses.”


Adeline Ng


"This course provided a structured way of understanding and approaching Digital Marketing. The trainer is good at translating concepts to real applications and this helps us digest and understand the information better."


Cheryl Ong

Agency for Integrated Care Pte Ltd

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Course Progression

The Digital Marketing Strategy course is the first recommended module to take out of the six digital marketing core modules. Complete all 6 core modules (in any order) and an optional Capstone Practicum Project (Digital Marketing Strategy and Implementation Plan) to become a Certified Digital Marketing Strategist.










Kwok Zhong Li

Zhong Li is the Co-founder & Managing Director of Finty, an online financial marketplace that was acquired by an Australian firm for a seven-figure sum, 15 months after the company was launched. He leads growth and development, which includes managing various aspects of the startup to ensure it achieves its business goals and targets. His extensive digital and marketing experience of over a decade has honed his ability to deliver digital solutions across dotcom, technology, and financial industries.

Prior to helming business growth efforts at Finty, Zhong Li was the Vice President of eBusiness at OCBC Bank, heading up digital sales and performance management. His role included managing revenue and usage growth across digital initiatives, channels, and platforms. He also led the implementation of Adobe web analytics project as part of the bank’s data-driven direction.

His previous roles include Senior Manager, Digital Marketing & eCommerce at Trend Micro. He oversaw APAC online consumer business and developed digital ROI framework with advanced web analytics. He was also the Digital Marketing Lead at Yahoo! where he developed digital strategies, campaigns, and programs for SEA region.

As part of his interest in the internet space, he also supports and advises startups on business models, marketing, and eCommerce. He holds a bachelor’s degree in Marketing and a MBA from the University of Adelaide, also the WSQ Advanced Certificate in Training and Assessment (ACTA) from Institute of Adult Learning.


What is a Digital Marketing Strategy?

Why do I need a digital marketing strategy?

How is this course different from other digital marketing courses in the market?

Can’t I learn everything online?

If I have specific questions relating to my digital marketing campaigns, can I consult the trainer?

Do I have to prepare anything before attending the course?

Are there any funding or government subsidies for this course?

How do I sign up?

About Equinet Academy

One of the leading digital marketing schoolsin Singapore, Equinet Academy is a WSQ SkillsFuture Singapore (SSG) Approved Training Organisation (ATO), under the InfoComm Technology (ICT) Framework.

Since its inception in 2013, Equinet Academy has trained corporations such as Fuji Xerox Asia Pacific, Indonesia Stock Exchange, MRCB Land, DHL, NTUC, Singapore Press Holdings, Singtel, IKEA, Singapore Airlines.



Course Fee:

Course fee after eligible SSG Subsidies/SkillsFuture Credit:

From $328.56 after up to 70% SkillsFuture Funding

Self-Sponsored Individuals:

Company Sponsored (SMEs):

Company Sponsored (Non-SMEs):


+ Online Classroom Dates

+ Face-to-face Classroom Dates

Re-Define Your Digital Marketing Strategy Today