Search Engine Optimization Classroom

Course Description

This Specialization in Search Engine Optimization Course is a 2-day classroom-based training and assessment. It will cover practical white hat SEO strategies you can apply to any website and bring it to the top of search engine results. You will be introduced to the principles of how search engines work and all the latest updates affecting SEO. Subsequently, we will go through a step-by-step process to optimize a website to be search engine friendly.

This SEO course will include group collaboration work and quiz to enhance your learning experience and retain knowledge.

It is not a pure theoretical course, live demonstration will be conducted on actual websites with a thorough dissect and analysis of its SEO. Learn to use this skill to your advantage and uncover competitors’ SEO strategy. After this course, you will have a different view of the search results and be competent to optimize a website.

Course Objectives

Skills You Will Learn:

  • Develop a keen understanding of searches engines
  • Research and formulate keyword strategies
  • Optimize websites for search engines
  • Conduct SEO audits for any website
  • Analyze competitor websites for its search strategies


A Certificate of Completion will be awarded after the course. The course also offers a comprehensive Post-Course Support Package.

Target Audience

This course for learners who want to optimize their website for free organic traffic from search engines such as Google. The skills learnt can be applied to any business website.

  • Business owners and entrepreneurs who want to get more leads online.
  • Client side marketers who want to learn best practices used in an agency to deploy SEO campaigns in-house.

Course Outline

Day 1: Introduction to SEO

Day 1: Keyword Fundamentals

Day 1: Website SEO Audit

Day 1: On-site SEO

Day 2: Off-site SEO

Day 2: Local SEO

Day 2: Mobile SEO

Day 2: Google Penalties

Day 2: Debunking SEO Myths


Kelvin Koh brings with him close to 10 years of digital marketing experience. He worked as a senior digital strategist for a top SEO agency in Singapore, and is also a very experienced internet marketer and search specialist. Since then Kelvin has been providing over 6 years of search consultancy services to MNCs and SMEs.

Some of his most notable SEO work includes Huawei, Fuji Xerox, Singapore International Foundation, Raffles Design Institute. Kelvin went on to attain his Advanced Certificate in Training and Assessment (ACTA) with WDA. He is also a certified PA trainer.

About Emarsity

Emarsity is a digital marketing academy focused on coaching Internet Marketing through classroom, video courses and consultations.

Course Duration

2 days (9:30am-5:30pm)

(Fill out the form below to register online)

Enhance your digital marketing expertise today.