Certified Search Engine Professional – SEO & Google Adwords
Transform your career and significantly increase lead generation with the SEO training in our online Professional Diploma in Search Marketing. In just 30 hours, you’ll be an accredited search marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using Google AdWords, PPC, display and remarketing techniques. You’ll understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns.
Module 1: Introduction
Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.
Module 2: SEO Setup
The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work and the key components of Search Engine Results Pages (SERPs).
Module 3: SEO Content
Develop an understanding of the technical aspects of onpage optimization, enhance search traffic, and develop broader engagement levels across different digital marketing channels.
Module 4: SEO Workshop
The SEO Workshop provides a practical workshop on SEO. You will learn how to conduct a comprehensive SEO audit, to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.
Module 5: Paid Search
The Paid Search module introduces you to the fundamental concepts of PPC advertising. You’ll learn how to set up an AdWords account, interact with the AdWords interface and understand the AdWords hierarchy.
Module 6: Display Advertising
The Display Advertising module introduces you to the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.
Module 7: Video Advertising
Explore Pay-Per-Click Video Advertising and investigate the opportunities for advertising provided through display networks, video hosting platforms, and mobile platforms with the Video Advertising module.
Module 8: Analytics Setup
The Analytics Setup module enables you to understand how to measure, monitor and optimize your website performance as well as your digital marketing campaigns for success.
Module 9: Applied Analytics
Taking your analytics knowledge to the next level, Applied Analytics will help you to develop your understanding of the more technical aspects of analytics such as goals, funnels and conversions.
Module 10: Strategy & Planning
The Strategy & Planning module will teach you how to devise an all-encompassing search strategy using the PROPEL strategy model. You will learn about the key components of a successful social strategy and ROI.
Do I need to have a marketing background?
Anyone can apply for the Professional Diploma in Search Marketing. A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career.
You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career.
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