Certified Search Engine Professional – SEO & Google Adwords


Course Description

Transform your career and significantly increase lead generation with the SEO training in our online Professional Diploma in Search Marketing. In just 30 hours, you’ll be an accredited search marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using Google AdWords, PPC, display and remarketing techniques. You’ll understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns.

Course Outline

Module 1: Introduction

Module 2: SEO Setup

Module 3: SEO Content

Module 4: SEO Workshop

Module 5: Paid Search

Module 6: Display Advertising

Module 7: Video Advertising

Module 8: Analytics Setup

Module 9: Applied Analytics

Module 10: Strategy & Planning

FAQ

Do I need to have a marketing background?

Anyone can apply for the Professional Diploma in Search Marketing. A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career.

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