16 digital marketing courses in Singapore to help you break into the hottest industry of the decade


Overwhelmed by the sheer number of digital marketing courses and not sure how to choose one? Check out our course selection tool and simply answer 3 simple questions!


Let’s start with a claim: you’ve probably done online shopping quite recently. Or watched a show on Netflix, or got your fix of the daily news online.

True, or false?

Chances are, you have: almost all of us (from <25 to 54) are using smartphones. On them, we hop online to do anything from looking up product information to watching videos.

In fact, 90% of Singaporeans make use of the internet and spend at least 8 hours a day on it. Pretty impressive, huh?

Leaving Singapore and looking across the pond, recent research done by the Pew Research Centre has found that 62% of American adults get their news from social media.

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All this only shows one thing: the world is increasingly going digital, whether you’re conscious about this or not. However, what are the implications?

For one, the marketing landscape has undergone a tremendous change: with everything going online, digital marketing is on the rise, and Singapore has started to catch on to its importance and potential. Digital Marketing is now an upcoming industry with lots of untapped prospects (and a growing number of digital marketing agencies in Singapore), and you can be a part of it if you so wish!

To help curious folks along, Digital Senior has put together a list of courses covering Digital Marketing in Singapore! Do note that information such as course fees are subject to change, and are accurate as of Sept 2018.

How to choose a
digital marketing course?

Download this free PDF, 5 steps to choosing a Digital Marketing Course from an industry insider’s perspective.

Click Here

Short courses

Digital Marketer_

Equinet Academy was established in Singapore in 2013. Specialised in providing bite-sized Digital Marketing courses, the academy has equipped thousands of marketing professionals in Singapore and Southeast Asia with applicable digital marketing skills.

Programme Duration: 2-day digital marketing courses ranging from Search Engine Optimisation, Social Media Marketing, Digital Advertising, to Email Marketing and Web Analytics.

Accreditation: Equinet Academy is a WSQ Approved Training Organisation (ATO) in the Infocomm Technology (SF) WSQ framework.

Curriculum: Equinet Academy’s courses incorporate bite-sized modules and apply instructional design methodologies to enhance learning and retention. Gain a fundamental overview of various digital marketing channels and disciplines starting from the Digital Marketing Strategy course. Progress to specialised digital marketing channels including Search Engine Optimisation, Social Media Marketing, and Email Marketing.

Course fees: SGD 740 ($37 nett after 95% SkillsFuture Funding)

Prospects: Equinet Academy’s trainers and curriculum developers are industry experts with over a decade of experience in digital marketing. Rest assured you’ll be acquiring digital marketing skills and obtaining digital marketing knowledge that’s transferable and applicable to the workplace.


Established in 1973, the Marketing Institute of Singapore (MIS) is Singapore’s national membership body for sales and training and is a not-for-profit organization. The institute has been teaching the art of sales and marketing to interested parties ever since 1981.

Programme Duration: 2 days long (9-5), with 4 timings/date(s) to choose from

Accreditation: MIS is registered with CPE (EduTrust) and is a member of the Singapore Association of Private Education (SAPE).

Curriculum: This intensive course takes you through an introduction to digital marketing before launching into how to do SEO, EDM, and SEM, just to name a few types. It will also cover good examples of digital marketing out there, before rounding up with a hypothetical campaign brief so you can harness the new skills you’ve learnt – as they say, practice makes perfect.

Course Fees: SGD 795.00. This course is SkillsFuture Credit Eligible. The Union Training Assistant Programme is also available to NTUC members.

Prospects: The course trainer, Martin Ross, has over 18 years of marketing and consulting experience, and currently runs his own digital marketing consultancy, so rest assured that you’re in knowledgeable hands!


Kaplan Singapore is one of the biggest private higher education providers in Singapore. The institution has won many awards, including HRM Asia’s Readers Choice Awards in 2015 and “Best Private Education Institution in Singapore” by BERG Icons of Learning 2017.

Programme Duration: 4 days (32 hours over consecutive weekends)

Accreditation: Kaplan Singapore is registered with CPE

Curriculum: The course will primarily cover how to use the Google Analytics and AdWords platforms/tools, and have you take the certifications

Course Fees: Do enquire directly with Kaplan.

Prospects: Students that successfully complete the course will leave with the Google Analytics as well as the Google AdWords Search Certifications (these require renewing). If interested, they can go on to take Kaplan’s Advanced Digital Marketing Course to up their skills one notch.


One of Singapore’s 6 autonomous universities (the 3rd), SMU is well-known locally for its American style education and focus in business and administration studies. Established in 2000, SMU currently has six schools (Social Sciences, Law, Business Administration, Accountancy, Information Systems, and Economics) offering a range of undergrad and PhD programmes.

Programme Duration: 6 modules, 2 evenings and 1 full day each

Curriculum: Modules are 1) Search Engine Marketing, 2) Social Media Marketing, 3) Creating and Curating Display Content In Your Digital Strategy, 4) Creating and Curating Video Content In Your Digital Strategy, 5) Persuasive Copywriting In Your Digital Strategy and 6) Building A WordPress Site For Conversion.

Course Fees: SGD 10,272. Those under/eligible for various SSG funding schemes can get up to 95% of their course fees subsidized.

Prospects: You will acquire skills on how to use digital marketing tools that will help you execute your campaigns, as well as how to do SEM and Social Media Marketing. The Search Engine Marketing and Social Media Marketing Modules are credit-bearing towards SMU’s Master of Science in Communication Management.

Digital Marketing Courses Singapore

Jointly awarded by NUS-ISS (Institute of Systems Science, National University of Singapore) and the Singapore Media Academy (SMA), the Professional Certificate in Digital Marketing and Content Creation is made up of 4 modular courses covering Social Media Analytics, Web Analytics and SEO, Digital Marketing, and Online Content respectively. Participants will have to work on both individual and/or group projects and be marked competent in order to pass.

Programme Duration: 16 days of class time across 15 weeks (9am-6pm)

Accreditation: This course is aligned to the National Infocomm Competency Framework (NICF). It is also accredited by SSG.

Curriculum: 4 modular course covering content such as digital marketing concepts, social media analytics, the three-act structure of storytelling, and more.

Course Fees: SGD 951.40-14,338, dependent on the applicant’s eligibility for various funding schemes. The course is SkillsFuture credit eligible.

Prospects: Course takers will be able to execute campaigns and create their own content.


General Assembly was born in Manhattan, New York, as a co-working space in 2011; years on, it is now global with 20 campuses. The private school specializes in imparting coding, business, data, and design skills, which they see as particularly in-demand and relevant today. For those who are unsure about committing to this course, you can try out their free one-day introduction to Digital Marketing first!

GA also offers the Digital Marketing Immersive (DMI) programme, which is a collaboration with the Infocomm Media & Development Authority (IMDA) supported under the Tech Immersion and Placement Programme (TIPP).

Programme Duration: 10 weeks part-time, or 1 week accelerated

Accreditation: The school is registered under CPE (General Assembly Space Academy)

Curriculum: The course has modules covering SEO, Content Strategy, and Persuasion Marketing, just to name a few topics.

Course Fees: SGD 4,000-4,500

Prospects: One key takeaway is the ability to plan, launch, and execute campaigns on Facebook, Twitter, as well as Google AdWords. General Assembly also promises that you’ll be able to employ critical thinking in your content planning and production, amongst other skills.

Overwhelmed by the sheer number of digital marketing courses and not sure how to choose one? Check out our course selection tool and simply answer 3 simple questions!


Opened by Chatsworth Medi@rt Academy, the M.A.D School opened its doors in 2003 and is the very first of its kind in Asia to offer Marketing, Advertising and Design integrated courses. Located at Riverside Point, the school offers Professional and Specialist Diplomas, along with workshops and certification programmes in fields such as advertising, communication and photography.

Programme Duration: Part-time basis, 10 months

Accreditation: CMA is registered with CPE.

Curriculum: The course will cover aspects of digital marketing such as copywriting for the various social media platforms, branding, and content creation for formats such as videos. Do note that applicants should have GCE ‘N’ Level qualifications with a minimum of 3 credits, or its equivalent. Those who do not meet this requirement might need to pass an interview.

Course Fees: SGD 5,900 excluding misc. fees.

Prospects: M.A.D’s students and alumni have participated and received awards in competitions such as the Crowbar Awards, and can expect career opportunities in the creative field. For those that undergo a digital marketing course, roles include Digital Marketing Managers, Social Media Strategists, Media Account Managers, and others that would require your skills in some way!


How to choose a
digital marketing course?

Download this free PDF, 5 steps to choosing a Digital Marketing Course from an industry insider’s perspective.

Click Here

Lithan Academy is part of Lithan Education, which has 6 campuses spanning Asia. The institute specializes in Infocomm and Technology (ICT) courses, offering them across various mastery levels, and uses blended learning and innovative pedagogies to impart knowledge to their students.

Programme Duration: Part-time (9 months), Full-time (3 months)

Accreditation: Lithan is registered with CPE, and is recognized as an SSG National Infocomm Competency Framework (NICF)* Continuous Education and Training Centre (CETC).

Curriculum: Students will, in this diploma, learn the fundamentals of marketing tools such as Google Analytics and AdWords, and various other digital marketing concepts. By the end, you can expect to be able to set up and run Pay per Click (PPC) campaigns in AdWords and Facebook campaigns (amongst other skills)!

Course Fees: SGD 923.00-4,173.00 excluding misc. fees; the course is eligible for SSG funding (under either the Train and Place Programme or PCP Programme). Do note that you must be aged 21 and above to enrol in this course.

Prospects: As the Diploma is part of the SSG’s PCP programme, you can anticipate interviews with prospective employers as a Digital Marketing Specialist (you must first pass a pre-course assessment)

*NICF stands for National Infocomm Competency Framework, part of the Singapore Workforce Skills Qualifications (WSQ).


This Specialist Diploma, jointly awarded by Temasek Polytechnic and Singapore Management University, aims to impart to its students skill sets relevant across a range of industries. Upon completion of the course, students will be able to devise digital marketing and communication strategies, come up with digital marketing and communication content, as well as execute campaigns and other digital marketing related activities.

Programme Duration: Part-time (1 year). The next run will commence in April 2020.
Accreditation: NA

Curriculum: Comprises of 2 PDCs, the first of which (the PDC in Digital Marketing & Communication) will be taught by Temasek Polytechnic. Modules covered include Customer Engagement, Digital Content Management, as well as an Integrated Project. The modules under SMU’s PDC are Social Media Marketing, Search Engine Marketing, Foundations of Brand Storytelling, as well as Business Storytelling Studio.

Course Fees: For Temasek Polytechnic’s PDC, students will have to pay SGD 410.88 for Singaporeans aged 40 and below, and SGD 282.40 for Singaporeans above 40. Permanent residents will pay SGD 1,104.24. Those under relevant schemes pay a reduced fee of as low as SGD 155.88. The PDC is SkillsFuture Credit claimable.

Prospects: Course finishers can look forward to the widening of their job scopes. They can also go on to pursue more Digital Marketing related programmes.


Co-lectured by faculty and industry experts, the Graduate Diploma in Digital Marketing welcomes mid-career marketing professionals, business executives, entrepreneurs, and anyone interested in digital marketing to sign up.  The programme takes in students two times per year during January and July respectively.

The Graduate Diploma is a credit-bearing stackable programme; course finishers can proceed to take the Master of Management (Digital Marketing) if they desire. Interested applicants should have an undergraduate degree of equivalent from a recognised institution.

Programme Duration: Part-time, 1 year (lessons are held on weekends or on weekdays, from 7pm-10pm)

Accreditation:  NA

Curriculum: Each module is worth either 5 credit units (cu) or 2.5 credit units, and students are expected to complete 30cu of coursework. The modules available are Digital Branding, Digital Marketing Analytics, Platform Strategy, Contemporary Marketing, Marketing Engineering, Search Engine Optimization, Consumer Insights with Google Analytics, Social Media Marketing in Practice, Content Marketing, Mobile Marketing, as well as Influencer Marketing. The first 7 modules are compulsory.

Course Fees: SGD 14,124 for Singaporeans, SGD 16,948.80 for international students. The programme is currently open to only Singaporeans, Permanent Residents, or residents of Singapore.
Prospects:  Diploma graduates can expect to take up roles in e-commerce and digital marketing, or progress to higher managerial positions.


Singapore’s oldest Polytechnic, Singapore Polytechnic’s Specialist Diploma in Digital Marketing & Analytics is an effort between three of its schools—the School of Business, the School of Digital Media and Infocomm Technology (DMIT), as well as the School of Communication, Arts and Social Sciences (CASS). Targeted towards working adults holding a Diploma or/and Degree qualification, it combines the schools’ expertise to help students upgrade, or pick up, their digital marketing and analytics skills.

Programme Duration: Part-time basis, 1 year

Curriculum: This specialist Diploma teaches 6 modules contained within 2 Post Diploma Certificates (PDCs). They are:

  • Digital Marketing Fundamentals
  • Digital Marketing Strategies
  • Digital Analytics
  • Social Media Marketing
  • Digital Content Development
  • Social Media Analytics

Course Fees: SGD $1,054.49 for Singapore citizens below 40 and SGD $702.99 for those aged 40 and above. The course is eligible for the Workforce Training Support (WTS) Scheme and Enhanced Training Support for SME Scheme (ETSS). The course is also SkillsFuture credit eligible.

Prospects: Completion of this diploma will equip you with the skills needed to take up roles such as Social Media Specialist, Digital Marketing Specialist, and so on.


Tired of searching and comparing various digital marketing course?

Enquire for ALL

PSB Academy, being “the Future Academy”, has launched their new offering to students eager to pick up digital marketing! Take classes in their modern city campus within Marina Square.

Programme Duration: Full-time (12 months), Part-time (24 months)

Accreditation: PSB Academy is registered with CPE

Curriculum: Do enquire directly with PSB Academy for more information

Course Fees: S$6420 (Full-time, local admissions), S$5,264.00 (part-time, local admissions). Excludes misc. fees

Prospects:  Completion of this diploma will equip you with the skills needed to take up roles such as Social Media Manager, Digital Marketing Manager, and so on. It will also enhance your value if you are working in a non-marketing capacity.

 Online Courses

UpGrad is an up and coming online education company that provides industry-relevant programs for professionals. The course is taught by faculty from Cambridge Judge Business School (the Business School of the University of Cambridge) as well as industry experts, and all students will receive mentorship from industry professionals of their choice. For the curious, you can find out more about them here!

Programme Duration: 4 months (4-6 hours weekly)

Accreditation: See prospects

Curriculum: Learn how to use industry-used tools such as Google Analytics and Hootsuite, the nuts and bolts of SEM and SEO, and try out your newfound skills through simulations. The course also includes 1-1 mentorship sessions (of your choice, with mentors like the Head of Facebook marketing), as well as offline workshops, with industry experts.

Course Fees: USD 1,800 (approximately SGD 2,466.54)

Prospects: Upon completion of the course, you will receive a certificate jointly issued by Cambridge Judge Business School (CJBS) and UpGrad. You will also receive entry into an exclusive program alumni group run by CJBS and UpGrad. UpGrad also works with recruiting partners to assist students to forge a career in digital marketing.


The London Business School was founded in 1964 and is a constituent college of the federal University of London. Their Digital Marketing Programme caters to non-marketing professionals looking to enter the industry, early career and traditional marketers, as well as non-marketing leaders. Classes will be taught via video lectures and live teaching sessions, case studies, peer learning, and weekly marketing simulations.

Programme Duration: 3 months, online (6-8 hours/week)

Accreditation: You will graduate with a London Business School certificate of completion.

Curriculum: The programme has a total of 11 modules, covering content marketing, SEO, organic search marketing, paid search marketing, mobile app marketing, social media marketing, personalisation marketing as well as omnichannel marketing and strategies.

Course Fees: £2,250 (approx SGD 4,050). GST will be charged.

Prospects: Apart from learning about the 3C Framework and other useful knowledge, participants will also have the opportunity to meet international coursemates and build their peer network.


Squared Online is (duh) an online course in Digital Marketing that was developed in conjunction with Google, which officially began in 2016. The course makes use of a virtual campus with live lectures conducted once a week, along with individual and group learning. Expect lively discussions and regular guest speakers!

Programme Duration: 5 months, 6-8 hours per week

Accreditation: Squared Online is an accredited Continued Professional Development (CPD) Provider.

Curriculum: The course is taught in 5 modules, 1 per month, covering things such as data-driven insights as well as consumer behaviour. Do note that this is an advanced level course that needs students to have either 3-4 years of working experience (preferably in marketing or digital) or a university degree.

Course Fees: USD $2,595 (approximately 3500.65)*

Prospects: The course has helped both executives and newbies looking to break into digital marketing.

Temasek Polytechnic’s new stable of Micro-Learning courses have been designed especially for mobile learning, so it’s especially helpful for those zipping about all the time. Each lesson averages 15 minutes. Take your time to take the lessons (10-20), answer the short quizzes and tests within, and finish the course with an e-cert issued to you.

Programme Duration: No fixed duration, complete it anytime at your own pace! Just remember to complete it.

Curriculum: Learn the basics of digital marketing in areas such as email marketing, search engine marketing and social media marketing.

Course Fees: S$49.99. The course can also be purchased with SkillsFuture credits.

Prospects: As this is just an introductory course in digital marketing, gain exposure to Digital Marketing but do not expect to turn into a digital marketing pro. When this MLC is taken alongside the Introduction to Social Media Analytics/Text Analytics Process/Text Analytics Techniques MLCs, you will be eligible to apply for TP’s part-time Specialist Diploma in Business Analytics programme.


 Bonus: Free videos 

Started by the team behind Digital Senior, our youtube channel provides you with free education on digital marketing. What’s more, you get to learn the latest tried-and-tested stuff from real digital marketing practitioners. Check out our youtube channel here: Digital Marketing Channel. Don’t forget to subscribe to get updates for more videos!


*As of Jun 2018

Here’s a summary of the curated options for your easy reference:

Course School Programme Duration Accreditation Editor’s notes Course Fees Find out more
Short course Equinet Academy 2 days  SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing Conducted by the only school in Singapore specializing in digital marketing education, this course is backed by a comprehensive curriculum, taught by a real practitioner,  combining the best of both worlds between practicality and academic rigour. Also well accredited by SSG and relatively compact in teachings. What’s not to like? From $37 after 95% subsidies Equinet course page
Diploma PSB Academy Full-time (12 months), Part-time (24 months)  PSB Academy is registered with CPE PSB Academy is one of the top 3 private education institutions in Singapore, established in 1964. Far from being antiquated, PSBB is one of the first of its kind to offer a “future-ready” digital marketing diploma. PSBA also recently opened a campus in Marina Square known as Future Academy. S $6420 (Full-time, local admissions), S $5,264.00 (part-time, local admissions) PSB course page
Online course Squared Online 5 months (6-8 hours weekly) The course was developed in conjunction with Google. Do note that it is an advanced level course. What else can we say, Google is the giant in the online world and beyond. If Google puts its name on a course, you have to bet that it is good. IMDA also has a hand in this course, under the TechSkills Accelerator initiative. SGD 3,895 Squared Online course page


Any burning questions about Digital Marketing? Do let us know by leaving us a comment below! We’ll be happy to assist. If you’re a school or organisation with great digital marketing courses we’ve yet to mention, do get in touch—we’d love to add you to the list!

Overwhelmed by the sheer number of digital marketing courses and not sure how to choose one? Check out our course selection tool and simply answer 3 simple questions!


Tired of searching and comparing various digital marketing course?


    • Hi Sandy, we’re sorry for the late reply!

      There’re a lot of factors to think about, so we can’t answer you on what is best — if you’re looking for certification, most of these programmes award a certificate of some sort (except Temasek Polytechnic).

      There is a link to a guide on how to choose a suitable programme within our article that you can download. Hope it helps!

      -Regards, The DS team

  1. Hi,

    I m sivaharan from Sri Lanka and looking for a recognized course in Digital marketing which will help me to master myself and later to find a job over there.

    Please kindly recommend a good program which I can follow in short time period.

    Thank you.


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