Making Data Valuable Through Analytics

Powered by: 

Supported by:


Although 59% of businesses have adopted big data last year, a 2019 Forbes report shows that 95% of them still need to manage unstructured data. To address this gap, businesses are making data-driven decisions that cause the roles of a marketer and banker to evolve. By the time you realise this, it may be too late for you to stay at the forefront of the role you thought you mastered.

Join us in our symposium and uncover how data is shaping the expectations and responsibilities of marketing and finance professionals. In collaboration with Massey University, New Zealand, we have invited renowned keynote speakers to share with you their insights on data science in their respective fields.

3 Reason to Attend


Gain valuable insights from our keynote speakers.


Understand the key trends and impact that data has on your sector and be equipped with the right plans to upskill and upscale your skillset.


Network with fellow marketing/finance professionals over refreshments.

Where and When?

PSB Academy City Campus @ Marina Square
19 July 2019, 5-9pm

Who Should Attend?

  • Professionals in the Marketing or Banking & Finance sectors
  • Tech Start-ups and senior stakeholders from SMEs
  • University undergraduates in Marketing or Finance majors





5.00pm – 5.30pm

Event Registration


5.30pm – 5.45pm

Welcome Address

Mr Viva Sinniah, Chairman of PSB Academy

5.45pm – 6.00pm

Introduction Keynote

Prof Stephen Croucher, Head of School at Massey University

6.00pm – 6.30pm

Panel Discussion:

Data is the New Currency: Is yours Valuable?

Mr Prantik Mazumdar
Managing Partner
Happy Marketer

Mr Elango Balusamy
Deputy CTO

6.30pm – 7.00pm

Tea Break/Networking


7.00pm – 8.00pm

Marketing Breakout Session:

Optimising your ROI with Data Science

Mr Prantik Mazumdar
Managing Partner
Happy Marketer

Finance Breakout Session:

The Opportunities from Data Analytics in FinTech

Mr Chia Hock Lai
Singapore FinTech Association

8.00pm – 9.00pm

Tea Break/Networking


*Please note that programme details are subject to change without notice.


According to the 2018 IMDA survey report on Infocomm Usage, more than 90% of surveyed businesses with 200 or more employees use e-payments. Many other digital solutions have also been adopted by a wide variety of industries, and now a large amount of data is consistently generated.

As there is more data generated than ever before, do we continue storing data that we do not use, at the risk of cyber security? And how do we make sense of that data to make it valuable?

Big data, data science, and data analytics are now being seriously considered by companies to turn unrefined data into powerful refined insights for better business operations and decisions, and our panel of experts will share their perspectives on how to use data a powerful and value asset in your company.


About The Speaker

After 6 years in Singapore's public & private sectors, today Prantik is a Managing Partner at Happy Marketer, one of the leading digital marketing consulting firms in the region and part of Merkle.

He led several award-winning campaigns with long term clients like Coffee Bean & Tea Leaf, Space Matrix, BillionBricks and SMRT. He headed large scale digital transformation consulting engagements with the Boston Consulting Group, and global clients like Heineken and Cigna.

Outside of work, Mazumdar is also a respected and well-established thought leader whose daily insights into the industry’s transformation reach tens of thousands of marketers.

In the past year alone, he has written for and has been quoted by publications such as CNN, Economic Times, The Business Times, Travel Daily Media, Cosmetics Design Asia, Mumbrella Asia, Campaign Asia and Marketing Interactive.


About The Speaker

Chia Hock Lai is the CEO of Switchnovate, a FinTech consultancy firm that provides financial blockchain solutions, and has close to 2 decades of experience in the financial and technology industry. He has previously worked in organisations like Government Technology Agency of Singapore (GovTech) and NTUC Income. He is also an alumnus of the National University of Singapore (NUS) and Nanyang Technological University (NTU). Besides being the founding president of the Singapore FinTech Association and chairman of the Token Economy Association, he is also a Fellow of the Singapore University of Social Science, member of the Banking & Finance and Fund Industry panel of Nanyang Polytechnic and advisor to start-ups.

Under his leadership, the Singapore FinTech Association (SFA) has grown its membership base to more than 300 corporate members, with an extensive international partnership network in more than 30 countries. NTUC conferred the prestigious "Partner of Labour Movement" award to SFA and him in 2018 and 2019 respectively, in recognition of their work in helping workers to re-skill and up-skill into FinTech. In January 2019, SFA made history by becoming the first NTUC U Associates to become an affiliated association of NTUC. In addition, he was amongst the LinkedIn Power Profiles for Finance in 2018, for his active contribution as a key opinion leader in the professional FinTech and Blockchain community. Hock Lai is passionate about how technology is transforming the way financial services are being delivered to consumers and businesses, and in the process making the financial system more efficient and inclusive.

Sign up now before the tickets are all gone. Find out how to leverage the most important currency of the century, data.

PSB Academy City Campus @ Marina Square
19 July 2019, 5-9pm

    [dynamichidden dynamichidden-918 "CF7_URL"]