Course Description
The 5-Day Workshop will consist of the 2-Day Basic Essentials SEO Workshop followed by the 3-Day Advanced SEO Workshop.
Students who attend the 5-Day SEO Certification training will learn search engine marketing strategies from the basics all the way through the advanced strategies for a totally comprehensive week of learning.
Target Audience
- SEO professionals
- Sales and marketing staff
- Programmers
- Content managers
- Small business owners
- Copywriters
- Digital managers
- Web developers
- Anyone outsourcing their SEO
Course Outline
Day 1: Basic Essentials
- What is Search Engine Optimization?
- How Search Engines Work
- Organic Versus Paid Search
- Anatomy of a Search Results Page
- Why Apply SEO to Your Web site
- How to implement SEO
- The Benefits of Doing SEO
- Examining a Stress Free System of doing SEO
- Google Trends
- Making Your Content Effective
- The New World of Web Content
- Google Panda and SEO
- Google Webmaster Tools
- Student Website Reviews
- Questions and Answers
Day 2: Basic Essentials
- Linking Strategies Through External and Internal Linking
- Key Concepts – Authority, Relevancy and Pagerank
- A Comparison of Various Links
- Links and Google Penguin
- External Linking Strategies
- Types of Links:
- Understanding Link Diversity
- Authority Site Links
- Getting EDU Links
- Building links externally to you
- SEO Strategy for Cleaning Up Links
- Tips for Finding Links
- Try a Link Discovery Tool
- The Power of Internal Links:
- Internal Linking Strategies
- HTML Sitemaps
- XML Site Maps
- Directory Style Sitemaps
- No Follow Attribute
- Absolute Versus Relative Links
- Disavowing Links
- How to Stay Out of Trouble with the Search Engines
- Getting the Most Out of Your Blog:
- Blogging and SEO
- Optimizing Your Blog Posts
- WordPress and SEO
- Tips For Increasing Your Chances For Popular Posts
- Understanding the Value of Trackbacks
- How to set up and use Trackbacks
- Blog Resources
- Blog Search Engines
- Student Website Reviews
- Questions and Answers
Day 3: Advanced SEO
Advanced Keyword Research:
- Keyword Forensic Analysis
- Other Advanced Keyword Research Tips
Semantic Search
Resource Links
Natural Language Processing (NLP):
- Understanding How To Take Advantage of Themes
Information Architecture:
- What is IA
- Why Do IA
- 4 I/A Categories
- Labeling Systems
- Global Navigation System
- Local Navigation Systems
- Contextual Navigation Links
- Supplemental Navigation Systems
- Site Search
- Examples of Well Developed IA
Local SEO:
- Google’s Venice Update
- Major Data Providers – Who powers whom?
- How to Submit to Top Data Providers
- About Universal Business Listing
- Rating Local Search Factors
- Business Listing Quality Guidelines
- More Google Quality Guidelines
- Google Local
- Google Local – Photos, Videos and More
Video SEO:
- Optimizing Your Videos
- Video SEO
- Keywords for Video
- Create a Video Sitemap
- Video Distribution
Mobile Search and SEO:
- Mobile SEO Strategies
- Duplicate Content Issues
- Crawler and Indexing Issues
- Student Website Reviews
- Questions and Answers
Day 4: Advanced SEO
- Personalization of Search
- Google Plus
- Google Analytics Advanced for SEA
- Google Webmaster Tools
- Google Panda and Penguin Rollouts
- Measuring What’s Important: KPI’s
- Advanced Google Analytics
- Student Website Reviews
- Questions and Answers
Day 5: Advanced SEO
Competitive Intelligence for SEO:
- Why do CI for SEO?
- More Reasons for CI
- How to Do Competitive Intelligence Analysis for SEO
- Off page Factors
- How to Analyze What You Collect
Social Media and SEO:
- Social Media Platforms
- Social Media Guidelines
- Social Media and SEO
- Measure Social Media Reach
Schema.org and SEO:
- Schema.org and Google
- Schema.or Resources
- 5 Schema.org Applications
Site Technical Issues:
- Diagnosing Problems
- URL Canonicalization
- 301 redirects
- Crawler and Indexing issues
- Source code Validation
Persuasive Copywriting for the Web:
- Anatomy of A Sales Letter
- Components for Building Sales Copy by Component
- Examples by Category
- Student Worksheets and Examples
The Power of Article Writing:
- Life After Google Panda Update
- Guidance on Writing Quality Articles
- Easy Ways To Find Markets For Your Articles
- Creative Commons
Press Releases and SEO:
- Tips for Press Releases
- 9 Reasons to Optimize Your Press Releases
Tips for Professional SEOs:
- New Customers the smartest Way
- Build A Genuine Reputation Right Now
- How To Convert Prospects to Clients by Establishing Credibility
- Steps for Building Powerful Proposals
- Building and Defining Your Business in the SEO Industry
- Questions and Answers
- Certification Exam
SEO Worshop Overview
Course Duration
5 days
(Fill out the form below to register online)
Enhance your digital marketing expertise today.