Let’s start with a claim: you’ve probably done online shopping quite recently. Or watched a show on Netflix, or got your fix of the daily news online.
True, or false?
Chances are, you have: almost all of us (from <25 to 54) are using smartphones. On them, we hop online to do anything from looking up product information, to watching videos.
In fact, according to an inaugural survey conducted by the Media Development Authority (MDA), 90% of Singaporeans aged 15-34 primarily consume the shows we love online. This is much higher than the national average of 50%!
Pretty impressive, huh.
Leaving Singapore and looking across the pond, recent research done by the Pew Research Centre has found that 62% of American adults get their news from social media.
All these only show one thing: the world is increasingly going digital, whether you’re conscious about this or not. However, what are the implications?
For one, the marketing landscape has undergone tremendous change: with everything going online, digital marketing is on the rise, and Singapore has started to catch on its importance and potential. Digital Marketing is now an upcoming industry with lots of untapped potential (and a growing number of digital marketing agencies), and you can be a part of it if you so wish!
To help curious folks along, Digital Senior has put together a list of courses covering Digital Marketing in Singapore! Do note that information such as course fees are subject to change, and are accurate as of Dec 2017.
- A.D School – Diploma in Digital Marketing
Opened by Chatsworth Medi@rt Academy, the M.A.D School opened its doors in 2003 and is the very first of its kind in Asia to offer Marketing, Advertising and Design integrated courses. Located at Riverside Point, the school offers Professional and Specialist Diplomas, along with workshops and certification programmes in fields such as advertising, communication and photography.
Programme Duration: Part-time basis, 10 months
Accreditation: CMA is registered with CPE.
Curriculum: The course will cover aspects of digital marketing such as copywriting for the various social media platforms, branding, and content creation for formats such as videos. Do note that applicants should have GCE ‘N’ Level qualifications with a minimum of 3 credits, or its equivalent. Those who do not meet this requirement might need to pass an interview.
Course Fees: SGD 5,992 excluding misc. fees.
Prospects: M.A.D’s students and alumni have participated and received awards in competitions such as the Crowbar Awards, and can expect career opportunities in the creative field. For those that undergo a digital marketing course, roles include Digital Marketing Managers, Social Media Strategists, Media Account Managers, and others that would require your skills in some way!
- Lithan Hall Academy – Professional Diploma in Digital Marketing
Lithan Hall Academy is part of Lithan Education, which has 6 campuses spanning Asia. The institute specializes in Infocomm and Technology (ICT) courses, offering them across various mastery levels, and uses blended learning and innovative pedagogies to impart knowledge to their students.
Programme Duration: Part-time (9 months), Full-time (3 months)
Accreditation: Lithan is registered with CPE, and is recognized as a SSG National Infocomm Competency Framework (NICF)* Continuous Education and Training Centre (CETC).
Curriculum: Students will, in this diploma, learn the fundamentals of marketing tools such as Google Analytics and AdWords, and various other digital marketing concepts. By the end, you can expect to be able to set up and run Pay per Click (PPC) campaigns in AdWords and Facebook campaigns (amongst other skills)!
Course Fees: SGD 13,000.00 excluding misc. fees; the course is eligible for SSG funding (under either the Train and Place Programme or PCP Programme). Do note that you must be aged 21 and above to enrol in this course.
Prospects: As the Diploma is part of the SSG’s PCP programme, you can anticipate interviews with prospective employers as a Digital Marketing Specialist (you must first pass a pre-course assessment)
*NICF stands for National Infocomm Competency Framework, part of the Singapore Workforce Skills Qualifications (WSQ).
- Ngee Ann Polytechnic – Specialist Diploma in Digital Branding & Social Media Strategies
One of Singapore’s 5 polytechnics, Ngee Ann Polytechnic is focused on providing its students with an international outlook and perspective, along with global exposure. Recent technological developments (in this case fintech) have seen the polytechnic launch a Digital Banking Programme for some of its Diploma in Financial Informatics students.
Programme Duration: Part-time basis, 1 year
Curriculum: This specialist Diploma teaches modules such as Data Analytics and Integrated Marketing and Brand management, bringing them together to teach you how to use data analytics to help brands manage their social media presence. Do note that applicants need to have a recognised degree or Polytechnic diploma from any discipline.
Course Fees: SGD 720.00 for Singapore citizens below 40. The course is eligible for the Workforce Training Support (WTS) Scheme. The course is also SkillsFuture credit eligible.
Prospects: Completion of this diploma will equip you with the skills needed to take up roles such as Social Media Manager, Digital Marketing Manager, and so on.
- Marketing Institute of Singapore – Integrated Digital Marketing Strategies Course
Established in 1973, the Marketing Institute of Singapore (MIS) is Singapore’s national membership body for sales and training and is a not-for-profit organization. The institute has been teaching the art of sales and marketing to interested parties ever since 1981.
Programme Duration: 2 days long (9-5), with 4 timings/date(s) to choose from
Accreditation: MIS is registered with CPE (EduTrust) and is a member of the Singapore Association of Private Education (SAPE).
Curriculum: This intensive course takes you through an introduction to digital marketing before launching into how to do SEO, EDM, and SEM, just to name a few types. It will also cover good examples of digital marketing out there, before rounding up with a hypothetical campaign brief so you can harness the new skills you’ve learnt – as they say, practice makes perfect.
Course Fees: SGD 780.00. This course is SkillsFuture Credit Eligible. The Union Training Assistant Programme is also available to NTUC members.
Prospects: The course trainer, Martin Ross, has over 18 years of marketing and consulting experience, and currently runs his own digital marketing consultancy, so rest assured that you’re in knowledgeable hands!
- Kaplan Singapore – Digital Marketing (Fundamental) course
Kaplan Singapore is one of the biggest private higher education providers in Singapore. The institution has won many awards, including HRM Asia’s Readers Choice Awards in 2015 and “Best Private Education Institution in Singapore” by BERG Icons of Learning 2017.
Programme Duration: 4 days (over consecutive weekends)
Accreditation: Kaplan Singapore is registered with CPE and is a member of
Curriculum: The course will primarily cover how to use the Google Analytics and AdWords platforms/tools, and have you take the certifications
Course Fees: Do enquire directly with Kaplan.
Prospects: Students that successfully complete the course will leave with the Google Analytics as well as the Google AdWords Search Certifications (these require renewing). If interested, they can go on to take Kaplan’s Advanced Digital Marketing Course to take their skills one notch.
- Singapore Management University – Course in Digital Marketing
One of Singapore’s 6 autonomous universities (the 3rd), SMU is well-known locally for its American style education and focus in business and administration studies. Established in 2000, SMU currently has six schools (Social Sciences, Law, Business Administration, Accountancy, Information Systems, and Economics) offering a range of undergrad and PhD programmes.
Programme Duration: 2 evenings and 1 full day
Curriculum: The short intensive course will cover digital marketing techniques such as Search Engine Marketing (SEM) and Social Media Marketing. It will also go through a conversion funnel framework (an example) that teaches you how to reach out to potential customers and win their loyalty over to become convinced by your product or service.
Course Fees: SGD 1,500 (before GST)
Prospects: You will acquire skills on how to use digital marketing tools that will help you execute your campaigns, as well as how to do SEM and Social Media Marketing. If you choose to do another 5 related short courses, SMU will award you with a Graduate Certificate in Management Communication.
- General Assembly – Digital Marketing course
General Assembly was born in Manhattan, New York, as a co-working space in 2011; years on, it is now global with 20 campuses. The private school specializes in imparting coding, business, data, and design skills, which they see as particularly in-demand and relevant today. For those who are unsure about committing to this course, you can try out their free one-day introduction to Digital Marketing first!
Programme Duration: 10 weeks part-time, or 1 week accelerated
Accreditation: The school is registered under CPE (General Assembly Space Academy),
Curriculum: The course has modules covering SEO, Content Strategy, and Persuasion Marketing, just to name a few topics.
Course Fees: SGD 4,500
Prospects: One key takeaway is the ability to plan, launch, and execute campaigns on Facebook, Twitter, as well as Google AdWords. General Assembly also promises that you’ll be able to employ critical thinking in your content planning and production, amongst other skills.
- Squared Online – Online Certificate in Digital Marketing
Squared Online is (duh) an online course in Digital Marketing that was developed in conjunction with Google, which officially began in 2016. The course makes use of a virtual campus with live lectures conducted once a week, along with individual and group learning. Expect lively discussions and regular guest speakers!
Programme Duration: 5 months, 6-8 hours per week
Accreditation: Squared Online is an accredited Continued Professional Development (CPD) Provider.
Curriculum: The course is taught in 5 modules, 1 per month, covering things such as data-driven insights as well as consumer behaviour. Do note that this is an advanced level course that needs students to have either 3-4 years of working experience (preferably in marketing or digital) or a university degree.
Course Fees: USD $2,595 (approximately 3500.65)*
Prospects: The course has received many good reviews and helped both executives and newbies looking to break into digital marketing.
*As of Dec 2017
Here’s a summary of options for your easy reference:
|Course||School||Programme Duration||Accreditation||Curriculum||Course Fees||Prospects|
|Diplomas||A.D School – Diploma in Digital Marketing||Part-time basis, 10 months||CMA is registered with CPE||The course will cover aspects of digital marketing such as copywriting for the various social media platforms, branding, and content creation for formats such as videos.||SGD 5,992||M.A.D’s students and alumni have participated and received awards in competitions such as the Crowbar Awards|
|Lithan Hall Academy – Professional Diploma in Digital Marketing||Part-time (9 months), Full-time (3 months)||SSG National Infocomm Competency Framework (NICF)* Continuous Education and Training Centre (CETC)||Learn the fundamentals of marketing tools such as Google Analytics and AdWords, and various other digital marketing concepts.||SGD 13,000.00||Digital Marketing Specialist|
|Ngee Ann Polytechnic – Specialist Diploma in Digital Branding & Social Media Strategies||Part-time basis, 1 year||Data Analytics and Integrated Marketing and Brand management||SGD 720.00 for Singapore citizens below 40||Social Media Manager and Digital Marketing Manager|
|Short courses||Marketing Institute of Singapore – Integrated Digital Marketing Strategies Course||2 days long (9-5), with 4 timings/date(s) to choose from||MIS is registered with CPE (EduTrust) and is a member of the Singapore Association of Private Education (SAPE).||This intensive course takes you through an introduction to digital marketing before launching into how to do SEO, EDM, and SEM, just to name a few types.||SGD 780.00||The course trainer, Martin Ross, has over 18 years of marketing and consulting experience, and currently runs his own digital marketing consultancy|
|Kaplan Singapore – Digital Marketing (Fundamental) course||4 days (over consecutive weekends)||Kaplan Singapore is registered with CPE||The course will primarily cover how to use the Google Analytics and AdWords platforms/tools||Do enquire directly with Kaplan||Students that successfully complete the course will leave with the Google Analytics as well as the Google AdWords Search Certifications|
|Singapore Management University – Course in Digital Marketing||2 evenings and 1 full day||The short intensive course will cover digital marketing techniques such as Search Engine Marketing (SEM) and Social Media Marketing||SGD 1,500||Skills on how to use digital marketing tools for SEM and Social Media Marketing|
|General Assembly – Digital Marketing course||10 weeks part-time, or 1 week accelerated||The school is registered under CPE||The course has modules covering SEO, Content Strategy, and Persuasion Marketing, just to name a few topics.||SGD 4,500||One key takeaway is the ability to plan, launch, and execute campaigns on Facebook, Twitter, as well as Google AdWords.|
|Online Courses||Squared Online – Online Certificate in Digital Marketing||5 months, 6-8 hours per week||Squared Online is an accredited Continued Professional Development (CPD) Provider.||An advanced level course that needs students to have either 3-4 years of working experience (preferably in marketing or digital) or a university degree.||USD $2,595 (approximately 3500.65)||The course has received many good reviews and helped both executives and newbies looking to break into digital marketing.|
Any burning questions about Digital Marketing? Do let us know by leaving us a comment below! We’ll be happy to assist.